One of the most important relationships in business is the one between sales and marketing teams. The topic of sales and marketing alignment is an evergreen one. In the past year and in the new norm, sales and marketing alignment has never been more crucial.
In our first joint Live with Marketers and Live with Sales Leaders episode in APAC, we discuss how this relationship has evolved, what it means for the customer, and how to set both teams up for success in this new norm.
Hosted by LinkedIn's own Grace Kerrison, the show will feature Duncan Egan, VP of DX Marketing, APAC & Japan of Adobe, Stacy Seah, CMO Lead APAC of Microsoft, and Olivier Legrand, Managing Director and VP, APAC and China of LinkedIn, sharing their experience on how sales and marketing alignment is essential for winning customers and delivering an impactful customer experience.
Here's what to expect:
- Marketing & sales alignment in the new norm
- How marketers can leverage sales tech to advance their objectives
- Focusing on the same customer journey
- Setting up the framework for success with ABM
Watch this episode of Live with Marketers and Live with Sales Leaders for a lively discussion on a perennial topic - sales and marketing alignment!