This webinar brought together industry leaders from Reachdesk, Twilio, Hallam, and LinkedIn to share strategies for SaaS marketers aiming to stand out in a competitive market and connect with evolving B2B buying groups. Learn how to enhance brand impact, harness AI, and engage senior decision-makers effectively.

What to expect: 

  1. AI’s Role in SaaS: Experts from LinkedIn and HubSpot discuss how to leverage AI, machine learning, and analytics to create value for buyers and differentiate your product.
  2. Adapting to Buyer Behavior: Leaders from Zoom and Veeam offer insights into the shift toward larger, senior buying groups and how to shape strategies that influence decision-makers.
  3. Compelling Storytelling: Learn from LinkedIn’s top content experts about building a strong, data-backed narrative that captures attention and builds trust.

Watch Now!

By submitting this form, you agree that LinkedIn and the marketing partners listed on this webpage may use the data you provide to contact you with information about their products and services. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. LinkedIn shall use the data you provide in accordance with LinkedIn’s Privacy Policy and the marketing partners shall use the data you provide in accordance with each of their privacy policies.