
In this webinar, you’ll learn:
- How to use the CMO framework to plan and evaluate your efforts
- Top tips for connecting upper funnel efforts to win rate and pipeline impact
- Best practices (with examples!) from marketers who get this right
Speakers

Andy Pondillo
Sr Content Solutions Consultant
LinkedIn

Diana Luo
Sr Measurement Analytics Partner
LinkedIn

Rachel Abbe
Industry Reearch Lead, The B2B Institute
LinkedIn

Jemima Desouza
Sr Client Solutions Manager
LinkedIn