In these unpredictable times, it’s become more important to be thoughtful about your brand’s messaging and channel tactics. We’ve seen that more and more people prefer to engage in messaging apps, both with one another and with brands. In fact, 89% of consumers would like to use messaging with businesses but only 48% of businesses are using messaging tools to engage with their audience (Source: Twilio Consumer Report.)

As communication preferences shift toward being more interactive and conversational, brands will need to consider a message’s voice and tone. In this live broadcast, our team will share best practices for using LinkedIn Sponsored Messaging to engage your audience with interactive, relevant, and personalized messages.

Join us for our On-Demand Webinar, Messaging Strategies for the Modern Marketer: Turning Conversations into Conversions. In the hour, we cover the following topics:

• An overview of messaging market trends
• How to engage audiences where they are
• Introduction to LinkedIn’s Sponsored Messaging formats -- including our newest format, Conversation Ads
• How customers use messaging as a part of their LinkedIn marketing strategy