Join us for an insightful webinar with Purna Virji from LinkedIn and Maila Ruggiero from Snowflake, on "The Business of Influence," where we delve into the transformative power of B2B influencer marketing.

This session will explore how real people and networks drive trust and credibility, and how businesses can leverage influencers to enhance their digital presence and customer engagement.

Key Topics:

• The Rise of B2B Influencers: Understand the growing importance of influencers in the B2B space and their impact on the buying process.
  
• Making it Happen: Get practical steps to build an influencer strategy — who to bring in, what they should post, and how formats like video guide B2B buying decisions
  
• Creative Best Practices: Discover tips for successful B2B executive collaboration, including humanizing content, sharing unique perspectives, and incorporating the brand's DNA.
  
• Influencers Across the Conversion Funnel: Explore how influencers play a crucial role at all stages of the conversion funnel, from awareness to conversion.
  
• Discover how Snowflake drove 3x higher CTR with LinkedIn's Thought Leader Ads
  

Register Now: Don't miss out on this opportunity to learn from the best in the industry!