Join us for an insightful webinar with Purna Virji from LinkedIn and Maila Ruggiero from Snowflake, on "The Business of Influence," where we delve into the transformative power of B2B influencer marketing. This session will explore how real people and networks drive trust and credibility, and how businesses can leverage influencers to enhance their digital presence and customer engagement.


Key Topics:

• The Rise of B2B Influencers: Understand the growing importance of influencers in the B2B space and their impact on the buying process.
• Making it Happen: Learn practical steps to build an effective integrated influencer strategy, from planning and co-creating content to amplifying and measuring results.
• Creative Best Practices: Discover tips for successful B2B executive collaboration, including humanizing content, sharing unique perspectives, and incorporating the brand's DNA.
• Influencers Across the Conversion Funnel: Explore how influencers play a crucial role at all stages of the conversion funnel, from awareness to conversion.

Why Attend?

1. Gain insights from industry experts on how to effectively use influencer marketing to build brand credibility and trust, including how Snowflake drove 3x higher CTR with LinkedIn's Thought Leader Ads
2. Learn about the latest trends and best practices in B2B influencer marketing.
3. Discover how to create compelling content that resonates with your target audience.

Register Now: Don't miss out on this opportunity to learn from the best in the industry!