LinkedIn discontinued location targeting in the European Union (EU) on all Sponsored Messaging campaigns, effective January 10, 2022. Learn more.
What you can do with Conversation Ads
Deepen engagement with your audience
With member initiated conversations, you can reach professionals at the right time, when they’re ready to engage. Use multiple call-to-action buttons so prospects can access the content and offers they want, such as a whitepaper or event page, all in one ad.
Turn Conversation Ads into quality conversions
Drive higher quality leads more quickly into your pipeline by asking qualifying questions and including Lead Gen Forms for instant, easy lead collection.
Better understand your audience's intentions
Gain deeper insights about your target audience with detailed click reporting showing how many people are interacting with your LinkedIn Conversation Ads and offers and how engaged they are in the conversation.
Conversation Ad success stories
"With Conversation Ads, we managed to increase our audience engagement, while cutting our CPC in half. They allow us to offer our audience a variety of information in one attractive ad format - and without forcing them to leave the LinkedIn platform."
Anne Gebhardt Digital Marketing Manager Episerver
"You can approach someone with a message and then let them choose a pathway and have what feels like an authentic conversation. It endears people to you. It's much more authentic and has performed extremely well."
"Conversation Ads provides us a way to let the user choose which content they'd like to consume in an interactive format. This has resulted in higher engagement & stronger ROI."
Daniel Han Sr. Analyst, Corporate Marketing Salesforce Canada
"The clickthrough rate with Conversation Ads was almost five times higher than what we'd seen previously, which goes to show the level of engagement is pretty wild when you're able to provide multiple opportunities to click."
Different marketing goals require different types of conversations. With Conversation Ads, you can achieve multiple marketing objectives by setting up an interactive experience that feels personal to your audience.
Customize your campaign to drive brand consideration, drive traffic to your landing pages, and generate high-quality sales leads.
Start conversations with a professional audience directly in LinkedIn Messaging to drive engagement in a more personal way.
To drive brand consideration, try sharing a customer success story or offering a product showcase.
To generate leads, create a conversation that invites prospects to an event or drive webinar sign-ups. You could also promote content offers or schedule product demos. Get started with these templates.
Gain new, valuable insights about your prospects and customers
View your campaign performance directly in Campaign Manager. Get insights into how your conversation is performing with detailed click reporting. Use demographic reporting to optimize targeting so you drive demand with the right audience.