Measuring Healthcare marketingʼs worth
Todayʼs Healthcare marketers deliver tremendous value to their business. Yet they struggle to calculate and communicate that impact to stakeholders.
As a Healthcare marketer, you need to know and define your role on the leadership team and the part you play in customer experience and acquisition, brand, media spend and digital transformation. Those who can adapt to a changing world and demonstrate ROI effectively will be most successful.
Thereʼs a reason why healthcare companies are running more lead generation and registration campaigns on LinkedIn. Over 45% of the worldʼs healthcare professionals are on LinkedIn.