Healthcare thought leadership & 2022 trends on LinkedIn
- Real world learnings over the past two years and healthcare marketing best practices
- Trends that will shape 2022
- How to capture and engage healthcare audiences on social
- Optimizing your strategy and content for the right channels
Examples of successful disease awareness campaigns on LinkedIn
- Talking to patients about signs and symptoms
- Helping caregivers be the best providers
- Engaging with all of your consumers
- From oncologists to patients - with events and research
- Starting a dialogue on policy changes
Educate: Covid-19 content best practices
- See how Johnson & Johnson built an audience with a weekly series about the vaccine
- Discover how Abbot promoted earned media coverage
- Learn how Walgreens created thought leadership around healthy work environments
Health and wellness observances: key dates for your marketing calendar
There are many days, weeks and months dedicated to raising awareness about important health topics. Start putting these wellbeing moments into your marketing calendar and create timely opportunities to connect with audiences on LinkedIn.
What you need to know about advanced health marketing strategies today
- Learn how the healthcare industry is changing
- See how a focus on trust is a new opportunity for healthcare marketers
- Discover how LinkedIn can take healthcare marketing strategies to the next level
Take the course: Put your customer first and become a healthcare thought leader
- Increase trust with thought leadership
- Drive demand with full-funnel strategies
- Deliver the right messages to the right audiences
Caring wins: In pursuit of brand purpose and reputation
The role of brand purpose can be easily overlooked in the Healthcare sector. What is it that makes your organization uniquely purposeful? We look at how to dig deep and build purposeful brands and communities on LinkedIn.
How AstraZeneca beat benchmarks on LinkedIn
AstraZeneca marketers used LinkedIn to run a pilot branded Sponsored Messaging campaign, providing the highest click-through rate the product has seen on any social media platform.
Recruiting candidates in the healthcare industry
Learn how to find, engage, attract, and interview in-demand healthcare talent.