taking the pulse of Healthcare
marketing on LinkedIn
Find out how LinkedIn can help Healthcare marketers create purposeful brands, connected communities, and measurable ROI.
Who cares wins: in pursuit of brand purpose and reputation
The role of brand purpose can be easily overlooked in the Healthcare sector. In an industry that exists to help people live healthier lives, what is it that makes your organization uniquely purposeful? We look at how to dig deep and build purposeful brands and communities on LinkedIn.
Putting Customer Experience first: standing out from the crowd
As ʻBig Techʼ firms take their first steps into Healthcare, the industry is turning to technology to meet new consumer expectations, prioritize patient needs and embrace key ʻcustomer firstʼ innovations. Find out how LinkedIn can help marketers to raise their game with connected, engaging and dynamic content.
Measuring Healthcare marketingʼs worth: the long and short of ROI
To measure, monitor and maximize their value more effectively, Healthcare marketers need to find new ways to balance short and long-term value. With LinkedIn, marketers can embrace new ways to calculate impact and communicate value. Use our Lead Gen forms to drive down costs-per-lead and measure brand perception with our Sentiment Analysis tool.
Advanced marketing strategies:
taking campaigns to the next level
Audiences are increasingly seeking health-related content from trusted experts in the industry. An advanced healthcare marketing strategy means amplifying purpose, producing robust thought leadership content and harnessing the power of trust. Find out how LinkedIn can deliver a trusted platform and the right mindset for your next marketing campaign.
Health and wellness observances:
key dates for your marketing calendar
We are more keenly aware of our health and wellness today than ever before. That's why there are so many special days, weeks and months dedicated to raising awareness about important health topics. Putting these wellbeing moments into your marketing calendar can create timely opportunities to connect with audiences on LinkedIn.
LinkedIn: Advancing Healthcare marketing in a new world
Tackling customer trust means first finding the right channel for communication. Our Healthcare Hub reflects our absolute focus on creating value for healthcare businesses and marketers. Find out how LinkedIn can support the goals of the Healthcare industry to build purposeful communities, improve customer experiences and drive measurable ROI across the LinkedIn product set.