Healthcare Marketing & Advertising

Examples of successful disease awareness campaigns on LinkedIn

Talking to patients about signs and symptoms
Helping caregivers be the best providers
Engaging with all of your consumers
From oncologists to patients - with events and research
Starting a dialogue on policy changes

Educate: Covid-19 content best practices

See how Johnson & Johnson built an audience with a weekly series about the vaccine
Discover how Abbot promoted earned media coverage
Learn how Walgreens created thought leadership around healthy work environments

Health and wellness observances: key dates for your marketing calendar

There are many days, weeks and months dedicated to raising awareness about important health topics. Start putting these wellbeing moments into your marketing calendar and create timely opportunities to connect with audiences on LinkedIn.

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What you need to know about advanced health marketing strategies today

Learn how the healthcare industry is changing
See how a focus on trust is a new opportunity for healthcare marketers
Discover how LinkedIn can take healthcare marketing strategies to the next level

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Take the course: Put your customer first and become a healthcare thought leader

Increase trust with thought leadership
Drive demand with full-funnel strategies
Deliver the right messages to the right audiences

Start the course

Caring wins: In pursuit of brand purpose and reputation

The role of brand purpose can be easily overlooked in the Healthcare sector. What is it that makes your organization uniquely purposeful? We look at how to dig deep and build purposeful brands and communities on LinkedIn.

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How AstraZeneca beat benchmarks on LinkedIn

AstraZeneca marketers used LinkedIn to run a pilot branded Sponsored Messaging campaign, providing the highest click-through rate the product has seen on any social media platform.

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