Official playbook
Learn everything you need to know about running successful Live Events on LinkedIn in our one-stop-shop official playbook.
Getting Started with LinkedIn Events
How to get started & maximize success
Getting started
Creating a live event on LinkedIn is simple. First, determine whether a LinkedIn Live or LinkedIn Audio Event best suits your needs. Then, follow a few easy steps to create your event and get ready to go live.
How to get access to live events on LinkedIn
Only qualified LinkedIn Pages & creators can stream live content. To see if you are eligible, learn more about access criteria for LinkedIn Live and LinkedIn Audio Events.
How to set up a LinkedIn Live
With LinkedIn Live, you can stream live video content to your attendees using a third-party broadcasting tool. To create an event, just decide whether or not you'll require registration upfront, and update any other details over time.
Host a LinkedIn Live in 5 easy steps
1. Choose a streaming tool
Depending on your level of experience, you can choose to go live in a few ways. For a seamless experience, choose from one of our five Preferred Partners: Restream, Socialive, StreamYard, Switcher Studio, or Vimeo.
Alternatively, you can choose one of our Certified Partners here or for those who want to connect directly to an encoder or streaming software like Zoom or WebEx, simplify go live with our custom stream (RTMP) tool.
2. Connect the tool
Once you've determined the right tool for you, connect it to your LinkedIn Page. The steps for adding a LinkedIn account vary based on the broadcasting tool you’re using. You can find resources from our Preferred Partners here.
3. Create the event
From LinkedIn.com, navigate to your Page’s admin view to create a Live Event.
4. Set up your livestream
After creating your event on LinkedIn, go back to your 3rd-party broadcast tool and connect your broadcast to the event. Visit your broadcasting tool's website for resources and guides.
5. Go live
Enter the studio from your broadcasting tool to start streaming and check out best practices below to get tips and tricks on making the most of your LinkedIn Live Event. For troubleshooting support, visit our Help Center.
How to set up a LinkedIn Audio Event
Hosting a LinkedIn Audio Event is just like setting up any event on LinkedIn, but it does not require a 3rd party broadcasting tool.
1. Create an event
Start by creating an event on LinkedIn. Select “LinkedIn Audio Event” in the event format dropdown and then fill out your event details.
2. Test your audio
The event organizer, Page admins, and speakers can join the pre-live room 15 minutes before the start time to check their audio.
3. Go live
When you’re ready to start the event, go live directly from LinkedIn. Speak to your audience and bring attendees “on stage” to join the conversation.
Best Practices
There are countless ways to optimize your event's success throughout its lifecycle, and we've shared some of the most important tips below. View the playbook for more.
Before:
Plan ahead
Set up your event at least 2-4 weeks in advance. Have a good grasp on your subject matter and your overall run of show.
Increase attendance
Send out at least 10 invites to your network right away and promote your event using Event Ads in order to kickstart discovery and increase your event’s reach.
During:
Engage your audience
Have your host and moderator ask questions to the audience. Respond to engagement from your viewers during and after the event. During an Audio Event, bring attendees “on stage” to participate in the conversation or invite them to react with emojis.
Consider your event duration
Stream for longer than 15 minutes to let your audience grow and engage, but avoid viewer drop-off by ending after 1-2 hours.
After:
Repurpose your live stream
If your 3rd-party broadcasting partner allows you to download your recording, slice the content and share highlights from your LinkedIn Live Event using a video ad or post on LinkedIn.
Nurture your attendees
After the livestream, continue the conversation with your attendees by sharing resources, emailing attendees who registered, and by using a retargeting ad campaign on LinkedIn.
Additional resources
Case studies
Learn what customers are saying about LinkedIn Events
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Natalie Noguera
Chief Marketing Officer, HR
L’Oréal“LinkedIn was great for us, because it turned the challenge of a digital event into an opportunity to reach and engage more widely than ever before.”
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Danielle Guzman
Global Head of Social Media
Mercer“LinkedIn Audio Events empowers our brand to build community with our audiences in a meaningful way. It creates a space where colleagues, clients, prospective buyers, industry influencers and the global LinkedIn community can meet in a real, unfiltered way.”
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Brittany Mosquera
Director of Event Marketing
Adobe“We plan to include more streaming, Sponsored Content, Message Ads campaigns, and more LinkedIn Live [streams] to capitalize on our event marketing.”
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Gabriel Carrejo
Head of Global Social Marketing
Automation Anywhere“LinkedIn Live was the perfect vehicle to connect to our audience and have them participate from around the globe in one of our biggest product launches. Our introduction of Enterprise A2019, the industry’s first cloud-native intelligent automation platform, was a huge success.”
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Benyi Heider
Head of Digital Marketing
EMEA Celonis“LinkedIn was the ideal promotional channel for Celosphere Live – we have a very high-quality following on the platform and streaming with LinkedIn Live helped us to achieve a truly exceptional event experience.”
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Marissa Kraines
Sr Director, Social & Content Marketing
Salesforce“LinkedIn is the professional network. There’s no other network that can really claim that name. We’ve seen that come to life in terms of promotion, paid media, organic media, how people connect.”
Get started with LinkedIn Events
