DoubleVerify Authentic Brand Suitability goes beyond standard categories and keyword blocklist – offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid
DoubleVerify Custom Contextual provides advertisers a scalable solution to reach the right audiences, at the right time – driving outcomes for brands.
DoubleVerify’s Semantic Science, a proprietary contextual classification system, powers both DoubleVerify Authentic Brand Suitability and DoubleVerify Custom Contextual technology. DoubleVerify’s Semantic Science team is responsible for developing one of the world’s most comprehensive ontology solutions — identifying over 200,000 language-independent concepts, using more than eleven million rules to determine the correct meaning of a word. The result is more accurate content classification and better protection and alignment, which enables stronger campaign performance for brands using solutions, like the LinkedIn Audience Network, for their marketing.
