Our Linkedin integration enables marketers to deliver segmented audiences to LinkedIn's Campaign Manager based on their offline customer data (like CRM records) for the purpose of reaching and engaging those audiences.
What makes them different
Target segments (e.g., high-value job titles, homeowners, repeat customers, and so on) at the individual level (people-based marketing) using relevant content. This helps marketers deliver personalized experiences which deliver superior engagement and conversions when compared to campaigns with less precise messaging.
Take your offline CRM data and online audiences from your DMP and resolve them to LinkedIn’s unique identifiers with IdentityLink. Now you can find and engage your audiences on LinkedIn, all in a privacy-compliant way.
*Countries where partners offer local language support and have at least one office location