What makes them different
Target segments (e.g., high-value job titles, homeowners, repeat customers, and so on) at the individual level (people-based marketing) using relevant content. This helps marketers deliver personalized experiences which deliver superior engagement and conversions when compared to campaigns with less precise messaging.
Take your offline CRM data and online audiences from your DMP and resolve them to LinkedIn’s unique identifiers with IdentityLink. Now you can find and engage your audiences on LinkedIn, all in a privacy-compliant way.