How PulsePoint and LinkedIn work together
Marketers can activate PulsePoint’s custom HCP (Healthcare Professional) audiences directly within LinkedIn, targeting on LinkedIn of verified HCPs based on PulsePoint’s HCP identity graph. This integration powers more precise and HCP-relevant engagement on LinkedIn by healthcare professionals, while enabling omnichannel activation, consistent messaging, and optimized execution across PulsePoint’s digital ecosystem.
PulsePoint enables healthcare marketers to reach PulsePoint validated HCPs with greater accuracy and impact on LinkedIn.
Benefits
Marketers can build Omnichannel Audiences in the PulsePoint platform using NPI lists. These high-value audiences can be instantly activated via Matched Audiences to LinkedIn Campaign Manager, enabling marketers to run highly targeted HCP campaigns at scale.
PulsePoint’s SmartLists™ use real-time digital and HCP clinical activity to dynamically refine targets from a pool of 4.1+ validated HCPs. This adaptive method ensures LinkedIn ads reach the most relevant, engaged professionals, improving campaign efficiency and driving stronger performance.
PulsePoint’s SmartLists™ use real-time digital and HCP clinical activity to dynamically refine targets from a pool of 4.1+ validated HCPs. This adaptive method ensures LinkedIn ads reach the most relevant, engaged professionals, improving campaign efficiency and driving stronger performance.
Will Royal
Associate Director, CMI Media Group
