Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
Logo of Adobe.

TrustRadius

Target in-market B2B buyers using TrustRadius’ downstream intent data.

Learn more about TrustRadius

TrustRadius is the most trusted review platform for professionals and technology providers. Over 12 million annual visitors generate and use high-quality contentto, tell their unique stories, and gain deeper insight to drive better business outcomes.

How TrustRadius and LinkedIn work together

TrustRadius is the most trusted review platform for business leaders to find and select the right software for their needs.

Through TrustRadius’ integration with Linkedin Matched Audiences, you can leverage our downstream intent data to build audiences of buyers who are actively researching your products and your competitors’ on our platform. Target these audiences in strategic ad campaigns, driving more demand

Benefits

  • Increase and accelerate pipeline generation - B2B buyers are researching your product on TrustRadius, and the intent data generated is more downstream and highly indicative of a buyer being closer to a purchase and ready to talk to your sales team
  • Power your ABM - With this integration, you can:
    • Build audience segments of companies showing purchase intent for your products and products in your categories
    • Sync your segments to Linkedin Campaign Manager to target the most relevant accounts; segments are refreshed daily
    • Optimize your ad spend on in-market companies in your ICP; ads using TrustRadius content typically perform better
  • Boost ad performance using in-market audiences for ad campaigns and see up to a 10x increase in CTRs and reduced CPC by 75%

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit TrustRadius website

Specialities
Audiences

Service Model
Self Service

Markets
Americas

Subscription
Subscription

Resources
•  Implementation guide

Privacy Policy
•  Privacy Policy

"When we switched from manually importing TrustRadius downstream buyer intent data to using the integration with LinkedIn Matched Audiences, we increased our CTR by 35%."

LinkedIn profile image of Erin Christopher.

Erin Christopher
Director of Demand Generation
Totango

Highlights of using TrustRadius with LinkedIn

Create audience segments

Create segments that target buyers who’ve viewed your products or categories on TrustRadius.

An illustration of creating an audience segment using TrustRadius.

View companies

View the companies that were included in the segment and sent to LinkedIn for matching.

An illustration of viewing companies using TrustRadius.

View segment details

View details on a segment, including audience size, match rate, and status.

An illustration of viewing segment details using TrustRadius.

Integrates with these products or features

Features:
Account Targeting

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Posts, Dynamic Ads, Carousel Ads

Features:
Campaign Manager

Get started with LinkedIn and TrustRadius

Contact TrustRadius
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