- Increase and accelerate pipeline generation - B2B buyers are researching your product on TrustRadius, and the intent data generated is more downstream and highly indicative of a buyer being closer to a purchase and ready to talk to your sales team
- Power your ABM - With this integration, you can:
- Build audience segments of companies showing purchase intent for your products and products in your categories
- Sync your segments to Linkedin Campaign Manager to target the most relevant accounts; segments are refreshed daily
- Optimize your ad spend on in-market companies in your ICP; ads using TrustRadius content typically perform better
- Boost ad performance using in-market audiences for ad campaigns and see up to a 10x increase in CTRs and reduced CPC by 75%