"By integrating LinkedIn data into our internal planning products via LinkedIn APIs, we significantly advance our B2B marketing capabilities . . . [providing] Dentsu access to powerful predictive analytics, thereby improving accuracy in campaign goal-setting, facilitating strategic budgeting scenarios, and forecasting measurable ROI on LinkedIn."
"Adding LinkedIn’s Media Planning API to our own data platform, Origin, enhances our go-to-market planning capability and allows us to offer even more effective campaign targeting and budgeting to our clients, both within Stein IAS and across MSQ agencies"