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How Alaan achieved a 56% CPL reduction with LinkedIn Ads
Alaan, a fast-growing corporate card and spend management platform, leveraged LinkedIn Ads and Factors.ai’s Conversions API integration to gain greater insight into their campaign performance and prove ROI resulting in a 56% reduction in Cost Per Lead.
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Salesforce achieves 70% unique reach with CTV Ads
Salesforce achieves unique reach with LinkedIn's CTV Ads and iSpot audience measurement.
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Atlassian proves 3.6x ROAS using Advanced Insights
Atlassian, a long-term LinkedIn customer, faced a challenge in understanding the full impact of LinkedIn ads on down-funnel metrics.
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TD Bank Extends Reach on LinkedIn CTV with QuickFrame
LinkedIn CTV helped TD Bank exceed their Small Business Month brand awareness campaign goals with the creative video expertise of QuickFrame
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Prada Group success story
Prada Group powers media mix modeling with Tealium’s solution for Conversions
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Elevating Your LinkedIn Ad Campaign
These five tips will help you elevate your ad campaigns and optimize your advertising investments.
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MarketerHire Zapier Success Story
MarketerHire enhances lead quality and reduces costs with LinkedIn and Zapier
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Eftsure success story
Eftsure, a FinTech solution based in Australia, achieved outstanding marketing results by integrating LinkedIn Ads with Dreamdata insights.
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J.P. Morgan success story
J.P. Morgan Payments transformed its brand-building approach through an innovative collaboration with WIRED Consulting, and targeted engagement on LinkedIn.
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Colliers success story
Colliers APAC increases event attendance by 35% using Hootsuite and LinkedIn for strategic marketing and targeting
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ScreenCloud success story
ScreenCloud sees 2.6x improvement in ROAS using Dreamdata and LinkedIn
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Velocity Global success story
How Velocity Global successfully made the case for a full-funnel strategy, backed by LinkedIn’s Revenue Attribution Report
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CloudThat success story
How Integrately enabled CloutThat to achieve 287% revenue growth for their LinkedIn Lead Gen Campaigns
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Macquarie Data Centres success story
Digivizer’s marketing analytics platform boosts Macquarie Data Centres’ LinkedIn ad conversions by 7.5x in one year
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How to Harness Intent Marketing on LinkedIn
Intent-based marketing streamlines your marketing dollars and increases your ROI by placing your product in front of users who are already in the market for what you’re offering.
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Sales & Marketing Software for ABM Strategies
It’s well known that B2B marketing is most effective when sales and marketing are in alignment.
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TMR and LinkedIn increases conversions by 20%
By leveraging TMR and LinkedIn's powerful targeting capabilities, KPI Media automated their reporting processes and achieved incredible results for their customers resulting in a 20% increase in conversions.
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Understanding Your LinkedIn Ads Audience Helps Boost Cam
Find out how to identify and optimize your LinkedIn audiences to boost ROI.
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Video Insights to Boost B2B Ad Performance on LinkedIn
Video is one of the most effective tools for B2B marketers to communicate their messages to customers on LinkedIn.
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How to Turn Happy Customers into Brand Evangelists
Happy customers are the lifeblood of any business. They can become your biggest advocates, offering a level of authenticity that traditional marketing cannot replicate.
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Unlocking the Power of LinkedIn
Account Based-Marketing (ABM) is a solution that enables marketers to engage the accounts that matter most, build relationships with decision makers, and present relevant targeted content throughout the buying journey to influence business results.
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Help Your Brand Stay Informed and Engaged
Consumer use of social media is at an all-time high, and where consumers go, smart businesses follow.
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How ABM Can Help You Reach Decision Makers on LinkedIn
It’s been proven over and over: winning B2B campaigns are the ones that market directly to individuals.
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How to Build an Automated Outreach Strategy on LinkedIn
An automated outreach strategy helps you create your campaigns faster and more effectively, and provides a standardized process to keep making those campaigns better.
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Marketing Growth Strategy: How to Invest for Success
Learn about the three types of growth that are the most common areas where marketing can have a direct impact on growth.
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Unified Customer Experience: A B2B Gamechanger
To succeed in the changing B2B marketing landscape you need to deliver a unified customer experience. We’ll show you how.
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LinkedIn Content Strategies to Drive Awareness
Make sure your LinkedIn content is working for you – learn what tools are available for creating content that drives brand awareness.
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Recognizing Equity, Innovation and Customer Value
The LinkedIn Marketing Partner Awards helps to recognize and reward the outstanding work and contributions of our marketing partners that enhance customer value and bring new solutions every day with dedication and passion.
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Boost the Success of Account Based Marketing on LinkedIn
Learn about this dynamic partnership between sales and marketing, and find resources to fully unleash ABM on LinkedIn.
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Marketing Effectiveness vs. Efficiency
Effectiveness or efficiency? That is the question, but, like a lot of questions, answering it isn’t half as important as the work speaking for itself.
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InMoment maximizes ABM impact with Terminus & LinkedIn
How Terminus and LinkedIn helped InMoment build better optimizations and reach the full buying committee
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How Standout Creative Content Boosts Performance
LinkedIn creative and content marketing best practices and how marketing partners can play a key role in brand strategy.
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Does Marketing Automation Really Work?
“Does marketing automation really work?” is probably a question you’ve heard before. Ask these three questions to find the answer.
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Wojo captures ROI with LinkedIn and Salesforce
Wojo, an EMEAL leading flexible workspace provider, teamed up with LinkedIn and Salesforce to improve visibility and efficiency of generating leads.
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The Evolution of Social Media Monitoring and Analytics
Find out how social media tech is changing the way we view social media monitoring and analytics.
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Take Your Marketing to the Next Level
This powerhouse integrates seamlessly with LinkedIn, which is the most valuable online platform for finding B2B customers and building the kinds of relationships the CRM software helps manage.
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Lead Automation on LinkedIn: 5 Tips for Efficiency
Lead automation is an easy way to boost efficiency and value. This post covers what lead generation is and offers 5 tips for success.
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Where to Find the Best Campaign Tools for Marketers
Level up your marketing on LinkedIn with these campaign management tools that make it easier to build, execute, and measure your B2B campaigns.
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Oyster Uses LinkedIn-Metadata Integration for Targeting
Oyster, a versatile global employment platform, came together with LinkedIn and Metadata, a LinkedIn partner, to optimize marketing campaign performance with AI and increase lead generation by 50%.
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Elevate Your Content and Drive Performance on LinkedIn
How can you create content that stands out on LinkedIn feeds and makes a memorable impact with key audiences? These pointers and partners can help.
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Schedule Posts on LinkedIn with These Marketing Partners
Our marketing partners make it quick, simple and more effective than ever to schedule posts on LinkedIn, so you can truly optimize your content marketing.
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3 Keys to Successful Intent-Based Marketing on LinkedIn
The business world has undergone a major shift in behavior and culture. Learn how intent-based marketing helps you refine your strategy.
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Tips for Helping Startups Improve Marketing ROI
One of the biggest difference-makers, when it comes to proving ROI with limited resources, is technology.
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Hired & B2Linked Case Study
Learn how Conversation Ads led to a 5x increase in CTR compared to previous campaigns.
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SoSafe Customer Success Story
Leveraging third-party integrations with LinkedIn Marketing Partners in marketing automation and CRM, SoSafe is able to track marketing impact over the entire lead lifecycle.
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Power in Numbers: LinkedIn Partner Community Group
Join the LinkedIn Partner Community Group to learn, collaborate, and celebrate success alongside other ambitious and growth-minded LinkedIn marketers.
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Leveling Up Your Lead Gen With LinkedIn
Lead generation continues to be a top challenge in B2B marketing. Purpose-built tools and partners can help. Let’s unlock LinkedIn lead gen together.
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LinkedIn Marketing Partner Awards 2021
Our 2021 LinkedIn Marketing Partner Award winners enrich our community with innovation, collaboration and positive social impact.
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Terminus introduces new audiences integration
The new capabilities meet marketing’s need to scale account-based GTM strategies across their most important channels.
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3 ways to transform your B2B content for ABM
While ABM content will differ by campaign, here are three principles for building compelling content for an ABM strategy.
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How Harness.io automates free trial offers with Zapier
“With the Zapier integration, we’re able to eliminate the question of, ‘Is the lead going to make it into our systems?”
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Innovation Fuels LinkedIn Marketing Partner Awards
These annual awards recognize our marketing partner community members for their outstanding work and innovation with LinkedIn.
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Making a Breakthrough B2B Brand
Tips from Metric Theory’s LinkedIn Ads Strategy Guidebook 2021
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How Walkme Used Sprinklr to Scale LinkedIn Advertising
“Sprinklr is irreplaceable. It’s a very powerful tool because it allowed us to scale by 50 percent.”
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How PitchBook increased conversions more than 200%
See how Pitchbook use an account-based approach to run marketing plays that have driven huge quarter-over-quarter wins.
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Using Scenario Planning to Protect Your Marketing Plan
A marketers template for b2b scenario planning.
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B2B Video Marketing in 2021: The Top Trends
QuickFrame recently surveyed 166 marketers to surface the top video marketing trends for 2021.
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The 5 Most Important Social Media Trends in 2020
Hootsuite’s Social Media Trends 2020 report is based on dozens of interviews with industry specialists, a survey of over 3,100 marketers/
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Live with Marketers: ABM is Alive and Well
This broadcast will dive into Account-Based Marketing (ABM) on LinkedIn and beyond in this digital-first environment.
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Startup Spotlight Growth Series: Metadata
LinkedIn Marketing plays an important role for B2B startups looking to scale.
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Why Hootsuite Recommends Boosting Your LinkedIn
With more than half a billion members, LinkedIn is the largest and most powerful professional community on the planet.
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10 Tools for Scheduling Posts on Your LinkedIn Page
Schedule posts on your company’s LinkedIn Page, with help from any number of third-party tools that integrate with LinkedIn Pages smoothly through our community of marketing partners.
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4 Steps for Better Education Lead Generation
Schools and their marketers have a great opportunity to provide more value than ever by helping students navigate the noise. As you reevaluate your approach to generating leads in education, take these four steps into account to break through
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Leveling up Your Lead Gen with LinkedIn
Today, pushing your lead generation strategy forward means finding leads where they are online and connecting with a timely, ultra-relevant message. There’s no better place to do that than LinkedIn.
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