“A table-stakes integration”: MarketerHire enhances lead quality and reduces costs with LinkedIn and Zapier
- Following the integration of CAPI, MarketerHire experienced a 30% decrease in the cost per qualified lead.
- There was a notable increase in overall appointments and form fills, with a 35% improvement in the conversion rate from appointment to qualified buyer.
- MarketerHire is an on-demand talent platform with a mission to connect businesses with expert marketers and marketing assistants quickly and seamlessly. With a one- to three-week sales cycle, rapidly capturing the attention of high-quality leads is a must.
- As their business entered a growth stage, the MarketerHire team set an objective of increasing conversions while reducing customer acquisition costs and scaling spend.
- To this end, they set their sights on improving their marketing performance on LinkedIn, understanding its vital role in reaching an engaged and active B2B audience.
- MarketerHire’s LinkedIn representative told them about the Conversions API (CAPI) solution’s ability to track offline conversions and enhance ad performance accuracy.
- With the support of Zapier, MarketerHire quickly implemented CAPI within a day. Workflows were easily developed in HubSpot to pass conversion data to -Zapier, which then transmitted these signals to LinkedIn.
- The integration allowed for more precise targeting by utilizing CAPI to send enriched conversion data back to LinkedIn. This enabled MarketerHire to refine their advertising strategies and better match marketers with businesses.
