Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
Marketerhire

“A table-stakes integration”: MarketerHire enhances lead quality and reduces costs with LinkedIn and Zapier

Download customer story
Marketerhire

“A table-stakes integration”: MarketerHire enhances lead quality and reduces costs with LinkedIn and Zapier

Download customer story

MarketerHire, a leading on-demand talent platform for expert marketers and marketing assistants, dramatically enhanced their own marketing strategies by integrating LinkedIn Ads with Zapier and HubSpot. This integration facilitated a significant improvement in lead quality and a reduction in cost per lead by 30%, empowering MarketerHire to scale their advertising efforts and achieve more targeted and effective marketing outcomes.

Results: Improved attribution and lower cost per lead

  • Following the integration of CAPI, MarketerHire experienced a 30% decrease in the cost per qualified lead.

  • There was a notable increase in overall appointments and form fills, with a 35% improvement in the conversion rate from appointment to qualified buyer.

30%

decrease in cost per qualified lead

35%

improvement in conversion rate from appointment to qualified buyer

Results

Challenge: Tying ad performance to offline behavior

  • MarketerHire is an on-demand talent platform with a mission to connect businesses with expert marketers and marketing assistants quickly and seamlessly. With a one- to three-week sales cycle, rapidly capturing the attention of high-quality leads is a must.

  • As their business entered a growth stage, the MarketerHire team set an objective of increasing conversions while reducing customer acquisition costs and scaling spend.

  • To this end, they set their sights on improving their marketing performance on LinkedIn, understanding its vital role in reaching an engaged and active B2B audience.
Challege

Solution: Zapier empowered an easy integration between HubSpot and LinkedIn Conversions API

  • MarketerHire’s LinkedIn representative told them about the Conversions API (CAPI) solution’s ability to track offline conversions and enhance ad performance accuracy.

  • With the support of Zapier, MarketerHire quickly implemented CAPI within a day. Workflows were easily developed in HubSpot to pass conversion data to -Zapier, which then transmitted these signals to LinkedIn.

  • The integration allowed for more precise targeting by utilizing CAPI to send enriched conversion data back to LinkedIn. This enabled MarketerHire to refine their advertising strategies and better match marketers with businesses.
Solutions

Using Zapier was just kind of a no-brainer. We already knew how easy it is to use. We were able to connect the LinkedIn Conversions API with our HubSpot CRM in an afternoon. Literally, it was that quick.”

Morgan Clark

Product Analytics Lead MarketerHire

Morgan Clark

MarketerHire is a network of pre-vetted, freelance marketers. Our mission is to connect top marketing talent with experience from global brands and hot startups with businesses quickly and seamlessly.

View LinkedIn Page

Download customer story

Headquarters
San Francisco, CA

No. of Employees
51 - 200

Industry
Advertising services

Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support