Where to Find the Best Campaign Tools for Marketers
by Heather Timmerman Moller
What is one powerful change you can make as a B2B marketing professional to streamline campaign processes and boost your bottom line? Automate the busy work.
Campaign management tools take the mundane tasks out of digital marketing, allowing your team the freedom to craft creative (or even contrarian) campaign strategies. These tools also offer insights that take a lot of the guesswork out of measuring success.
LinkedIn has partnered with several top campaign management solutions that meet a full spectrum of needs. From self-serve platforms to hands-on agencies, these marketing powerhouses have proven they have what it takes to be recognized as LinkedIn Marketing Partners.
LinkedIn Campaign Management Tools
Here’s a snapshot of seven campaign management solutions that integrate and interact with LinkedIn seamlessly.
As the name hints, this agency is fully focused on LinkedIn, so they have their finger on the pulse of what’s possible on the platform. Making use of LinkedIn’s broad range of targeting attributes, B2Linked offers what they refer to as “surgically accurate” ad delivery.
B2Linked delivers on campaign optimization. With some of the largest LinkedIn accounts in their portfolio, they already know what it takes to increase your marketing ROI.
Specialty: Advanced audience-based targeting and deep expertise with LinkedIn platform.
As a leader in ABM, Terminus offers a multi-channel campaign management hub that includes exceptional cross-platform targeting using both LinkedIn data and mutual customer lists of up to 10,000 accounts.
Users can compare campaign performance metrics from LinkedIn against other channels. The Terminus reporting system is designed to address the needs of the Sales, Marketing, and Customer Service teams.
Terminus is also ready for the transition from third-party cookies to first-party data, so your campaigns won’t be slowed down by regulation changes.
Specialty: Harnessing the power of LinkedIn’s account targeting tools.
RollWorks enables top-tier ABM campaign management and reporting across social media channels and beyond.
Their proprietary database of 18 million verified B2B companies is matched against your LinkedIn data to create optimized target lists. RollWorks users can craft personalized content experiences that drive engagement with high-value accounts.
The RollWorks reporting dashboard contains insights from sales and marketing that offer a clearer picture of ROI for your campaigns.
Specialty: Data matching between first-party data and the RollWorks database.
Take your marketing automation to the next level with Metadata.io’s AI-powered campaign management tools.
By leveraging LinkedIn’s existing campaign management tools and data sets, Metadata.io users can build custom audiences based on lookalike and named accounts, so you’re always targeting the right audience.
Metadata.io is packaged with a large database of B2B decision-makers, enabling better match rates on LinkedIn.
Specialty: AI automates ABM tasks like data aggregation, A/B testing, and campaign optimization.
Hootsuite offers a complete suite of campaign management tools including social media management, advertising, and analytics. These tools enable stronger customer engagement.
Through their LinkedIn integration, marketers can schedule posts, promote their highest-ranking organic content, and review campaign performance.
Hootsuite allows marketers to schedule social posts across multiple channels from one easy dashboard with a simple calendar view. Once posts are live, team members can respond to comments directly from the dashboard, increasing engagement.
Specialty: Social campaign scheduling.
Hubspot draws on your LinkedIn data to track user interactions from first contact with your brand through close of sale, so you can have a complete picture of the buyer’s journey and campaign ROI.
By integrating Hubspot and LinkedIn Campaign Manager, marketers can create campaigns directly in Hubspot that are optimized to perform on LinkedIn.
The integration of LinkedIn and Hubspot data enables precision targeting and creation of lookalike audiences based on CRM contacts.
Specialty: Full integration with LinkedIn backed up with a powerful CRM.
Creative management, bulk editing, and performance tracking are some of the capabilities available through integrating LinkedIn and Sprinklr.
Sprinklr’s multi-channel management platform includes a LinkedIn Page integration and LinkedIn Advertising integration.
Bulk actions within the CMS allow for fast uploading, editing, and targeting of campaigns.
The automations within Sprinklr ensure campaigns continue to perform, with auto-optimization tools that make adjustments for you.
Specialty: Data integration and AI capabilities for actionable insights.
Find a Partner and Enhance Campaign Management
Each customer and industry segment’s needs are different, it’s important to find the right partner to meet your organization’s campaign management objectives. The LinkedIn Marketing Partner program offers trusted solutions to help you market your business.
Find your Campaign Management partner to start automating those mundane tasks and measuring success.