ABM at a Glance
Account based marketing is predicated on a fundamental shift: from high-scale mass prospecting to a more deliberate, thoughtful, and orchestrated approach. Organizations select a list of target accounts based on key parameters, then sales and marketing collaboratively work to build brand awareness and relationships within these specified organizations.
The heart of ABM is that your customers feel understood and taken care of, not sold to. This fosters customer loyalty and keeps your brand top-of-mind when it comes time to buy. Some of the key benefits of ABM are: