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  • Brand detection
  • Negative sentiment
  • Positive sentiment

1. Awareness: Insights about your current audience and who you should be targeting. This includes:

  • Brand awareness
  • Audience growth rate
  • Actual post reach
  • Potential post reach
  • Social Share of voice (SSoV)

2. Engagement: How and where people are engaging with your content. Engagement metrics include:

  • Applause rate
  • Average engagement rate
  • Amplification rate
  • Virality rate

3. Conversion: Deeper insights into social ROI.

  • Conversion rate
  • Click-through rate (CTR)
  • Bounce rate Cost-per-click (CPC)
  • Cost per thousand impressions (CPM)
  • Social media conversion rate
  • Comment conversion rate

4. Customer: How your brand is viewed and talked about beyond your content.

  • Customer testimonials
  • Customer Satisfaction Score (CSat Score)