Schedule Posts on LinkedIn with These Marketing Partners

Modern brands recognize that a solid social media presence isn’t a nice-to-have — it’s a must. But taking the time to schedule posts on LinkedIn and all the other small tasks that go into it can drain a lot of resources from a likely-already overtaxed team.

As a B2B organization, you know your target audience is on LinkedIn and primed to engage on professional topics with a business-ready mindset. So how can you reach them consistently and efficiently?

The key to real estate is location, location, location; the key to social media is time, time, time. Your content may be highly interesting and valuable, but it needs to be seen to make an impact. Spreading out your posting cadence by scheduling posts on LinkedIn ahead of time is the perfect way to do that.

Why Schedule Posts on LinkedIn?

Honestly, why wouldn’t you schedule posts? Scheduling saves time, keeps your brand present on feeds, and positions your content to succeed.

Personal Profile vs. LinkedIn Page

LinkedIn has two main types of public-facing accounts: personal profiles and LinkedIn Pages. Scheduling is an excellent tool for personal profiles as well as LinkedIn Pages. The main differences are:

Some members use their own profiles solely for networking, personal growth, and thought leadership. Others (especially executives) use them to help support their organization’s LinkedIn Page. In either case, scheduling can be a valuable practice because it helps your content and shares get seen.

Scheduling Posts on LinkedIn: 5 Tools

Though LinkedIn doesn’t have a built-in scheduling function at this time, there are third-party solutions and integrations that make it easy to do so. Our marketing partners make planning your personal or company posts easy, and provide valuable tools for measuring your impact. Here are five partners that offer post scheduling on LinkedIn:

Leverage Partners to Power Your LinkedIn Content Calendar

Social media management doesn’t have to be a chore. LinkedIn delivers the right audience and environment, while our marketing partners can help you deliver the right content on time. Find the best partners for all your needs and take your LinkedIn presence to the next level.