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    First, build your company's brand and build trust with your community.

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    Second, create your first ad campaign on LinkedIn's ad platform.

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Article and Newsletter Ads


Cultivate more readers and subscribers for your native, long-form content. 

Create ad

What you can do with Article and Newsletter Ads

Convert prospective customers to engaged readers and subscribers.


Distribute your natively published content at scale to professional audiences on and off LinkedIn.

Distinguish your brand through compelling thought leadership.


Promote Articles and Newsletters created by your brand or thought leaders to establish your industry authority.

Turn your long-form content into a lead generation engine.


Gate Article Ads* with a Lead Gen Form to capture high-quality leads.

*The lead generation objective is not yet available for Newsletter Ads.

Why publish on LinkedIn


LinkedIn is the only social platform where advertisers and members alike can publish long-form articles from their Page or Profile, generating community conversations that help extend the reach of their content.

Our tools make it easy to publish both timely and recurring content, allowing brands to turn an audience into an engaged community. 

Article Ads on the feed saw 2.3x higher click-through rate and 1.4x higher engagement rate compared to Single Image Ads with a link to a 3rd party article.

LinkedIn Articles


Publish individual, stand-alone long-form content pieces on a variety of topics that matter most to your audience.

LinkedIn Newsletters


Publish recurring, serialized Articles on a certain topic and instantly build a subscriber community.

Click below to learn more about LinkedIn Articles and Newsletters

Learn more

How to get started
with Article and Newsletter Ads

Choose your campaign objective


Select either the Brand Awareness, Engagement, or Lead Generation objective. The Lead Generation objective is only compatible with Article Ads and cannot be used for Newsletter Ads at this time.

Once you’ve determined which objective and target audience best suits your campaign goal, select “Article and Newsletter Ads” as your ad format type.

Learn how to get started

Identify long-form content to promote


Leverage your content library to find existing Articles and Newsletter Articles published to your brand’s LinkedIn Page. Choose content that plays to your objective, such as establishing your brand as an industry expert or informing your audience about your organization’s offerings.

To promote long-form content published by your thought leaders, simply search for a LinkedIn member within the content library, find an article post you want to promote, and request the poster’s permission - all through LinkedIn’s Campaign Manager.

Explore Thought Leader Ads

Prove your ROI


Measure the impact of your Article and Newsletter Ads directly from LinkedIn Campaign Manager. Evaluate the performance of your ads by reviewing metrics that align with your campaign goals and objectives. 

If you promote a Newsletter, you can measure subscriptions within engagement metrics.

Learn about reporting

Learn more about Article and Newsletter Ads

  • Help Center article

    Find out how Article and Newsletter Ads work and view the requirements needed to get started.

    Read now

  • Spice up your content

    Discover how to stand out from competitors and capture your audience’s attention with actionable insights.

    View best practices

  • Sponsor your thought leaders’ content

    Learn about promoting compelling Articles and Newsletters shared by your thought leaders.

    Learn more

Cultivate more readers and subscribers for your native, long-form content.


 

Create Article and Newsletter Ads

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