Help Center article
Find out how Article and Newsletter Ads work and view the requirements needed to get started.
Convert prospective customers to engaged readers and subscribers.
Distribute your natively published content at scale to professional audiences on and off LinkedIn.
Distinguish your brand through compelling thought leadership.
Promote Articles and Newsletters created by your brand or thought leaders to establish your industry authority.
Turn your long-form content into a lead generation engine.
Gate Article Ads* with a Lead Gen Form to capture high-quality leads.
*The lead generation objective is not yet available for Newsletter Ads.
LinkedIn is the only social platform where advertisers and members alike can publish long-form articles from their Page or Profile, generating community conversations that help extend the reach of their content.
Article Ads on the feed saw 2.3x higher click-through rate and 1.4x higher engagement rate compared to Single Image Ads with a link to a 3rd party article.
LinkedIn Articles
Publish individual, stand-alone long-form content pieces on a variety of topics that matter most to your audience.
LinkedIn Newsletters
Publish recurring, serialized Articles on a certain topic and instantly build a subscriber community.
Click below to learn more about LinkedIn Articles and Newsletters
Select either the Brand Awareness, Engagement, or Lead Generation objective. The Lead Generation objective is only compatible with Article Ads and cannot be used for Newsletter Ads at this time.
Once you’ve determined which objective and target audience best suits your campaign goal, select “Article and Newsletter Ads” as your ad format type.
Leverage your content library to find existing Articles and Newsletter Articles published to your brand’s LinkedIn Page. Choose content that plays to your objective, such as establishing your brand as an industry expert or informing your audience about your organization’s offerings.
To promote long-form content published by your thought leaders, simply search for a LinkedIn member within the content library, find an article post you want to promote, and request the poster’s permission - all through LinkedIn’s Campaign Manager.
Measure the impact of your Article and Newsletter Ads directly from LinkedIn Campaign Manager. Evaluate the performance of your ads by reviewing metrics that align with your campaign goals and objectives.
If you promote a Newsletter, you can measure subscriptions within engagement metrics.
Help Center article
Find out how Article and Newsletter Ads work and view the requirements needed to get started.
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Spice up your content
Discover how to stand out from competitors and capture your audience’s attention with actionable insights.
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Sponsor your thought leaders’ content
Learn about promoting compelling Articles and Newsletters shared by your thought leaders.
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