What you can do with carousel ads
TELL A COMPLETE
Feature a swipeable series of cards in a single ad to tell a deeper story, showcase multiple offerings, or provide insights for your audience.
COMMAND THE ATTENTION OF A PROFESSIONAL AUDIENCE
Draw in the decision-makers that matter most to your business with eye-catching visuals that invite interaction on desktop and mobile.
Carousel ad success stories
“Our mission at Cotton Incorporated is to increase the demand for and profitability of cotton. LinkedIn helps us reach decision makers along the textile supply chain and gives us the opportunity to promote our unique suite of resources from research and development, to marketing promotions, in an effective way.”
Senior Vice President
“LinkedIn gives us the certainty that we're reaching the B2B audience that we'd like to reach, whereas with other platforms, targeting tended to be a lot more broad-based, interest-based, and didn't necessarily guarantee that we're reaching the right people.”
"We decided to test LinkedIn carousel ads to drive conversions on our site; what resulted was a high CTR and the opportunity to visually showcase more of our content...we will definitely be implementing Carousel Ads to a broader audience in the near future."
Digital Marketing Executive
RBC Wealth Management
“From an engagement standpoint the LinkedIn carousel ads are a great step forward for the platform. Any time you can entice a user to stop scrolling, focus on and engage with a piece of your content, your brand stands to benefit. Carousel ads encourage this exact behavior without users even leaving the platform.”
Senior Manager, Social Media
RBC Wealth Management
How to get started with carousel ads
Choose your campaign objective
Inspire a professional audience to engage with your brand with interactive carousel ads directly in the LinkedIn newsfeed.
Run carousel ads to drive valuable results at every stage of the buying cycle. Customize your carousel campaigns to build brand awareness and consideration, drive traffic to your landing pages, and generate high-quality leads.
Build carousels based on your objectives
More ad space means more flexibility to achieve your business goal. When you build a carousel, you can customize the content you add to each carousel to support your different objectives.
To build brand awareness and consideration, tell a brand story, or provide various helpful insights to your audience. To generate demand for your business, showcase multiple products at once, or feature a single product in depth to inspire your audience to take action.
Inspire your audience to take action throughout the funnel
Test different ways to package carousel cards together. Adjust the total number of cards, the order of cards, and the individual headline descriptions on the cards. Break down carousel metrics - like click-through rates and impressions - by each individual card in the reporting, and optimize accordingly.
You can also track the number of leads you’re getting with LinkedIn Lead Gen Forms, or install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking.