leads at scale
Lead Gen Forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks.
Prove the ROI of your
lead gen campaigns
Track your campaigns' cost per lead, lead form fill rate, and the number of leads you're getting from specific professional audience segments.
How to get started with Lead Gen Forms
Add a call-to-action to your Sponsored Content
A member clicks the call-to-action button to engage with your offer — for example, a downloadable eBook or a webinar signup.
How to set up Lead Gen Forms
Instantly collect complete and accurate leads
Once members click your ad, they’ll see a form that’s pre-filled with accurate professional information from their LinkedIn profile, such as their name, contact info, company name, seniority, job title, and location.
With a single click on the form—and without having to type anything by hand—members can instantly send you their info, creating leads for your business.
Learn which kinds of data you can collect with Lead Gen Forms
Automatically connect members with your offers and content
As soon as members submit a lead form, they’ll automatically see a “thank you” page that connects them to your eBook, website, or another destination of your choice.
Learn more about Lead Gen Forms best practices
Measure the impact of your lead gen campaigns
Using built-in reporting, measure your campaign cost per lead, lead form fill rate, and the specific audiences you’re converting into leads.
How to measure results from your lead gen campaigns
Access your leads in Campaign Manager or your preferred third-party tools
Download your leads directly from Campaign Manager or pass your leads to the CRM or marketing automation platform of your choice.
How to access and manage your leads
"Lead Gen Forms provide a frictionless way for us to reach out to customers. Within a matter of minutes, you can create a campaign and start generating quality leads. We've received great feedback from our admissions team as well as the prospects themselves."
Digital Channel Manager
Jack Welch Management Institute
"Lead Gen Forms have dramatically improved our target users’ experience with amplified content, as well as our form fill rates. It’s the optimal ad unit to get the best bang for your lead gen buck."
Senior Digital Marketing Specialist
"Traditional landing pages take people away from the LinkedIn platform. Having members stay in-app with Lead Gen Forms is a seamless user experience."
Global Digital Manager