LinkedIn Lead Gen Forms
Collect even more quality leads from your ads on LinkedIn with seamless pre-filled lead forms
Now available for Message Ads and Sponsored Content
What you can do with Lead Gen Forms
leads at scale
Lead Gen Forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks.
Prove the ROI of your
lead generation campaigns
Track your campaigns' cost per lead, lead form fill rate and the number of leads you're getting from specific professional audience segments.
Access and manage your
leads with ease
Download your leads from Campaign Manager or integrate with your preferred marketing automation or CRM tool. Learn more about integrating LinkedIn Lead Gen Forms.
How to get started with LinkedIn Lead Gen Forms
Add a call-to-action to your ad format
A member clicks the call-to-action button to engage with your Sponsored Content (example left) or Message Ads (example right) — for example, a downloadable eBook or a webinar signup.
Instantly collect complete and accurate leads
Once members click your ad, they’ll see a form that’s pre-filled with accurate professional information from their LinkedIn profile, such as their name, contact info, company name, seniority, job title, and location.
With a single click on the form—and without having to type anything by hand—members can instantly send you their info, creating leads for your business.
Automatically connect members with your offers and content
As soon as members submit a lead form, they’ll automatically see a “thank you” page that connects them to your eBook, website, or another destination of your choice.
Measure the impact of your lead generation campaigns
Using built-in reporting, measure your campaign cost per lead, lead form fill rate and the specific audiences you’re converting into leads.
Access your leads in Campaign Manager or your preferred third-party tools
Download your leads directly from Campaign Manager or pass your leads to the CRM or marketing automation platform of your choice.
Lead Gen Forms success stories
90% of pilot customers beat their cost-per-lead (CPL) goals, with lower CPLs compared with their standard Sponsored Content campaigns.
"Lead Gen Forms provide a frictionless way for us to reach out to customers. Within a matter of minutes, you can create a campaign and start generating quality leads. We've received great feedback from our admissions team as well as the prospects themselves."
Digital Channel Manager
Jack Welch Management Institute
"Lead Gen Forms have dramatically improved our target users’ experience with amplified content, as well as our form fill rates. It’s the optimal ad unit to get the best bang for your lead gen buck."
Senior Digital Marketing Specialist
"Traditional landing pages take people away from the LinkedIn platform. Having members stay in-app with Lead Gen Forms is a seamless user experience."
Global Digital Manager
Learn more about lead gen forms
LinkedIn Lead Gen Forms Playbook
Learn Lead Gen Form tips and tricks from our top customers.
Start generating more leads today
To start using LinkedIn Lead Gen Forms, sign in to Campaign Manager and create a new Sponsored Content campaign.