Maximum Delivery (Automated) Target Cost Bidding Manual Bidding
What it does Gets most results while delivering full budget Gets most results possible closest to advertiser’s specified cost per result Advertisers set their preferred bid for the auction
Who sets the Bid LinkedIn LinkedIn
Advertiser
When to use Full budget delivery Cost per result control Bid control
Benefits

Volume of results 

Delivers Full Budget

Saves Time

No guesswork

Cast Predictibility

Saves Time

Minimize guesswork

Manual Bid Control
Campaign Objectives All - Brand awareness
- Website visits
- Engagement
- Video views
All
Goal Campaign Objective Optimization Goal Bidding Strategy Charged By
Awareness Brand Awareness Reach* Maximum delivery (Automated) Impressions
    Impressions

Maximum delivery (Automated)

Target cost

Maunial bidding

Impressions

Impressions

Impressions

Consideration Website visits Landing page clicks

Maximum delivery (Automated)

Target cost

Manual bidding

Impressions

Landing page clicks

Landing page clicks

    Impressions Manual bidding Impressions
  Engagement Engagement clicks

Maximum delivery (Automated)

Target cost

Manual bidding

Impressions

Engagement clicks

Engagement clicks

    Impressions Manual bidding Impressions
  Video Views Video Views

Maximum delivery (Automated)

Target cost

Manual bidding

Impressions

Video views

Video views

    Impressions Manual bidding Impressions
Conversions Lead generation Leads

Maximum delivery (Automated)

Manual bidding (Enhanced)

Impressions

Clicks

    Clicks Manual bidding Clicks
    Impressions Impressions Manual bidding
  Talent Leads** Talent leads

Maximum delivery (Automated)

Manual bidding (Enhanced)

Impressions

Landing page clicks

    Landing page clicks Manual bidding Landing page clicks
    Impressions Manual bidding Impressions
  Website conversions
Website conversions

Maximum delivery (Automated)

Manual bidding (Enhanced)

Impressions

Landing page clicks

    Landing page clicks Manual bidding Landing page clicks
    Impressions Manual bidding Impressions
  Job Applicants
Landing page clicks

Maximum delivery (Automated)

Manual bidding

Impressions

Landing page clicks

    Impressions Manual bidding Impressions