Automated Bidding (Maximum Delivery) Target Cost Bidding Max Cost Bidding (Manual Bidding) Enhanced CPC Bid (Manual bidding with high-value clicks adjustment)
What it is Gets most results while delivering full budget Gets most results possible closest to advertiser’s specified cost per result Advertisers set their max bid, and cost will not exceed that value; bid is not optimized Bid on cost-per-click basis, for those members who are most likely to convert
Charge by CPM CPC, CPM, CPV CPC, CPM, CPV, CPS CPC
Benefits - Volume of results
- Delivers full budget
- Saves time
- No guesswork
- Cost predictability
- Saves time
- Minimize guesswork
Maximum bid control Optimize your bid for conversions and leads
Campaign Objectives All - Brand awareness
- Website visits
- Engagement
- Video views
- CPC: All objectives
(except brand awareness)
- CPM: All objectives
- CPV: Video views
- Website visits
- Engagement
- Lead generation
- Website conversions
Goal Objective Automated Bidding Target Cost Bidding Maximum CPC Bid Maximum CPM Bid Maximum CPV Bid
Awareness Brand Awareness Impressions
Reach***
Impressions N/A Impressions
N/A
Consideration Website visits Landing page clicks
Landing page clicks Landing page clicks Impressions
N/A
  Engagement Engagement clicks
Engagement clicks Engagement clicks
Impressions
N/A
  Video Views Video Views
Video Views N/A Impressions
 
Conversions Lead generation Lead gen submissions
N/A Lead gen submissions with eCPC**
Impressions
N/A
  Website conversions
Website conversions N/A Conversions with eCPC**
Impressions
N/A
  Job Applicants
Landing page clicks
N/A Landing page clicks
Impressions
N/A