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Reach and engage a professional audience in the LinkedIn feed.

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Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

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Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

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Breaking out from the crowd

How businesses buy SaaS now and what it means for marketers.

SaaS usage is accelerating at a rapid pace, but so is competition among providers.

Are you making it to buyer’s shortlists?

Learn how the buying committee is evolving, and what you need to do to reach, impress and influence your customers. Based on a survey of hundreds of senior executives who buy SaaS solutions across the globe.

Download the full report

Here’s what we found

Reaching buyers is more complex

44% say their buying group has grown

63% say choosing a solution takes longer

47% of buyers had chosen a provider before evaluation

Buyers want thought leadership and expertise

45% engage with providers who show technical specialism

78% say content that covers innovative technologies influences perception of a provider

48% want to hear from senior execs, and 46% from subject matter experts

SaaS providers must know their buyers

82% value personalized content

40% want demonstrated knowledge of their company

36% look for understanding of their risks

Buyers want proof of AI capabilities

49% will be convinced by an endorsement from an IT company

49% want testimonials from customers who’ve used AI functionality

47% will be convinced if they already trust the SaaS provider

Full report here

So how do Saas Providers Break Out from the Crowd?

Build brand

Target buyers before they are in market, thinking beyond lead generation to influencing them early in the awareness stage.

Engage and inform

Leverage your experts to provide original, actionable insights on technology innovation.

Personalize content

Move beyond generic content to targeted campaigns that demonstrate understanding of buyers’ goals and challenges.

Provide proof

Showcase your AI capabilities but anchor them in evidence to persuade skeptical buyers.

For the full set of insights into the changing world of SaaS solution buyers and how marketers can respond, read the full report here.

Download the full report

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