Illustration of two individuals shaking hands.
  • A company that offers solutions to other businesses to manage their inventory.
  • A consulting firm that helps other businesses develop and implement marketing strategies.
  • A provider of cloud-based data storage and management services for businesses.
  • A manufacturer that sells bulk quantities of raw materials to other businesses for use in their products
  • A retail clothing store that sells accessories directly to consumers.
  • A grocery store that sells food to customers for personal use.
  • A company that sells and ships consumer electronics directly to individual customers.
  • An e-commerce store that allows consumers to purchase hand-made products.
  • A distributor that sells fabrics to clothing manufacturers.
  • Swag companies that offer bulk materials for tradeshows.
  • Software that helps enterprises manage their marketing analytics.
  • On-demand business accounting services.
  • Apparel and accessories.
  • Home furnishing.
  • Consumer technology.
  • A shoe brand selling sneakers to individuals.
  • A meal delivery service that makes dinner prep easier for busy parents.
B2B Buyer Considerations B2C Buyer Considerations
How long will it take to get multi-department and stakeholder buy-in? Do I want the product?
Will the B2B product/service offer a long-term solution? Will the B2C solution meet my personal and immediate needs?
Does the price align with the company budget? Is the B2C product personally affordable?
Does the product have all the features needed to solve business problems? Does the product meet my needs and wants?
How long will digital adoption and digital transformation take? Is there a personal learning curve?

The steps of the B2B sales funnel include:

The steps of the B2C sales funnel include: