- A company that offers solutions to other businesses to manage their inventory.
- A consulting firm that helps other businesses develop and implement marketing strategies.
- A provider of cloud-based data storage and management services for businesses.
- A manufacturer that sells bulk quantities of raw materials to other businesses for use in their products
- A retail clothing store that sells accessories directly to consumers.
- A grocery store that sells food to customers for personal use.
- A company that sells and ships consumer electronics directly to individual customers.
- An e-commerce store that allows consumers to purchase hand-made products.
- A distributor that sells fabrics to clothing manufacturers.
- Swag companies that offer bulk materials for tradeshows.
- Software that helps enterprises manage their marketing analytics.
- On-demand business accounting services.
- Apparel and accessories.
- Home furnishing.
- Consumer technology.
- A shoe brand selling sneakers to individuals.
- A meal delivery service that makes dinner prep easier for busy parents.
|B2B Buyer Considerations||B2C Buyer Considerations|
|How long will it take to get multi-department and stakeholder buy-in?||Do I want the product?|
|Will the B2B product/service offer a long-term solution?||Will the B2C solution meet my personal and immediate needs?|
|Does the price align with the company budget?||Is the B2C product personally affordable?|
|Does the product have all the features needed to solve business problems?||Does the product meet my needs and wants?|
|How long will digital adoption and digital transformation take?||Is there a personal learning curve?|
The steps of the B2B sales funnel include:
The steps of the B2C sales funnel include: