Selecting your objective is the first step in our new objective-based advertising experience. Knowing your objective helps us streamline your campaign creation. It also helps us optimize your campaign toward your objective to get better results.
An objective is the action you want your customers to take after seeing your ad. This can include actions like clicking to your website or filling out a lead generation form. We support full funnel objectives grouped into 3 areas:
Awareness objectives maximize your brand’s share-of-voice through impression-based campaigns.
Consideration objectives gets your customers to take action to find out more about your business. They encourage customers to click to a website or watch videos to find out more about your business and also foster social actions like comments or likes to your post or increasing company page follows.
Conversion objectives maximize for lead generation and the ability to track actions important to you on your website site. This could be a whitepaper download on your website or generating leads through LinkedIn’s lead generation forms pre-filled with member information.