How to select your campaign objective
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Advertising Features
Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Reach the people who matter most to your business.
Measure the true impact of your LinkedIn ads.
Track conversions and optimize your campaigns automatically.
Measure the ROI of your LinkedIn ads.
Qualified leads come from a quality audience on LinkedIn.
LinkedIn Marketing Solutions is excited to announce objective-based advertising! Objective-based advertising is one of the biggest innovations from LinkedIn Marketing Solutions, making it easier to launch campaigns and measure results.
In this new experience, you’ll start by selecting your marketing objective. An objective is the action you want your audience to take when they see your ad, like visiting a website or downloading an eBook. Campaign Manager will streamline the campaign creation showing only those features that help you accomplish your objective. We support full funnel objectives from generating brand awareness to collecting leads.
We’re excited to bring you these changes in an effort to make Campaign Manager a more intuitive and easier experience for you to launch campaigns.
Related resources
Market to who matters