The Rise of B2B Product Reviews
Learn how to leverage the power of product reviews and customer voices to drive ROI for your business.
Today, professionals have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. For businesses, the review ecosystem has created a huge opportunity to drive ROI and reach new customers.
But, with influence coming from all directions, it can be tricky to understand exactly how to leverage product reviews as part of your marketing strategy.
To lend an expert voice, LinkedIn partnered with G2 Crowd in this exclusive webcast for B2B marketers and their cross-functional partners. Watch LinkedIn Sr. Director of Sales, Mike Weir, and G2 Crowd Co-Founder and President, Tim Handorf, for an engaging discussion on the product review landscape and how B2B professionals can leverage customer voices to drive relevance and revenue.
During the hour, we:
- Walk through the B2B product review landscape
- Provide education and strategic insights to leverage B2B product reviews
- Break down how to prioritize efforts and take action with product reviews
- Share best practices from companies who are leveraging customer voices to enhance their full-funnel marketing efforts
- Host live Q&A for attendees
Want a few additional insights? View our latest guide, The Rise of B2B Product Reviews: How B2B Marketers Can Leverage Customer Voices to Drive Relevance and Revenue, today!