Each day, millions of marketers face the challenge of balancing “brand building” with “generating more leads.” This balance can sometimes cause marketers to choose one over the other, but why do we need to make this tradeoff? We believe in the importance of building a holistic marketing strategy and with our new suite of features, it’s now easier than ever for marketers like you to achieve both brand and demand goals on LinkedIn.
Watch our On-Demand webinar for Accelerate Your Brand and Demand Strategy on LinkedIn to learn how marketing experts are using LinkedIn’s toolkit of ad formats and features to attract, engage, and convert their audience. In the hour, we cover the following topics:
- The importance of a brand and demand strategy
- How to engage your audience across the entire buyer journey with our ad formats
- Customer showcase: How VMware took a Brand and Demand approach using retargeting, Video Ads and Single Image Ads to deliver an omnichannel approach
- Examples of global marketers using a brand and demand approach in their LinkedIn marketing strategy
Global Digital Strategy, VMware