Our world continues to be faced with social, political, and economic challenges that are changing the way businesses are going to market. In this environment, account-based marketing strategies and practices continue to drive strong business results even when budgets and teams might be smaller, the pressure on buyers to make good decisions is higher, and marketers need to prove their value more than ever.

Join LinkedIn and marketing leaders from G2, Terminus, and RollWorks for a discussion on why ABM is still the way to win in 2022. We will cover:

  • How account-based strategies help companies balance long-term thinking with a need for right-now results
  • ABM for brand and the power of always-on, full funnel ABM
  • The strategies and tactics that ABM experts recommend adding to your programs during this time.

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Speakers

Laura Grass
Laura Grass
Sr. Marketing Manager
G2
natalie-cunningham
Natalie Cunningham
CMO
Terminus
Randi Barshack
Randi Barshack
CMO
RollWorks

Moderator

Kaitlin Bellay
Kaitlin Bellay
Global Partner Marketing Lead
LinkedIn