Karin Kimbrough, LinkedIn’s Chief Economist, recently shared her advice for businesses looking to cut a path through the continued economic uncertainty across the globe: stay adaptive, get informed, and be decisive. This simple advice is particularly true for B2B marketers, who continue turning to data-driven, agile, account-based strategies to deliver business-impacting results while managing go-to-market strategies with smaller teams and budgets.Â
Join LinkedIn and our Marketing Partners G2, Sprinklr and Factors.AI to learn how B2B marketers are navigating the current landscape to successfully plan, execute, and measure the impact of account-based strategies.
In this webinar you’ll hear:Â
- Why ABM is still the way for adaptive, informed, decisive marketers to win in 2023
- Strategies for planning effective, data-driven account-based marketing
- How to think about measuring and messaging the success of account-based programs now and into the future
- Examples of account-based strategies and optimizations that drive results
Watch Now!
Speakers
G2
Factors.ai
Sprinklr
Moderator