Karin Kimbrough, LinkedIn’s Chief Economist, recently shared her advice for businesses looking to cut a path through the continued economic uncertainty across the globe: stay adaptive, get informed, and be decisive. This simple advice is particularly true for B2B marketers, who continue turning to data-driven, agile, account-based strategies to deliver business-impacting results while managing go-to-market strategies with smaller teams and budgets.   

Join LinkedIn and our Marketing Partners Integrate, Madison Logic and 6sense to learn how B2B marketers are navigating the current landscape to successfully plan, execute, and measure the impact of account-based strategies.

In this webinar you’ll hear:

  • Strategies for planning effective, data-driven account-based marketing
  • How to think about measuring and messaging the success of account-based programs
  • Examples of account-based strategies and optimizations that drive results

Watch Now!

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Speakers

Simon Roberts
Simon Roberts
Strategic Account Director
Integrate
Stefano Iacono
Stefano Iacono
Marketing Director, Europe
6sense
William Centauro
William Centauro
Director of Strategic Initiatives
Madison Logic

Moderator

Tasmin Day
Tasmin Day
Marketing Manager, Global Strategic Accounts
LinkedIn