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Hiring Resources Library / Attracting and engaging talent

Employer branding


Resonate with candidates and inspire employees.

  • A person sits at a desk with a laptop and a coffee cup, and gives a thumbs-up sign

    LinkedIn Career Pages Features

    Learn all the ways you can use Career Pages to drive interest in your company and attract more qualified candidates.

    Learn more

  • Person smiling

    How to create a memorable LinkedIn profile

    When candidates have more choices than ever, you don’t pick talent, talent picks you. Revamp your LinkedIn profile in these four easy steps and thrive in a candidate’s market.

    Learn how

  • Cover of employer branding guide with illustration of a woman at her desktop computer

    The essential employer branding handbook

    LinkedIn’s latest employer branding resource designed to share tactical tips and strategies to help build and strengthen your company’s brand on LinkedIn.

    Read now

  • Illustration of a woman in a circle looking at her computer screen

    Navigating employer branding

    Get tips and learn more about what your company can do to bring your brand to life, and connect to people on a human level.

    Download now

  • Photo of a woman laughing

    Low cost ways to engage candidates online

    Did you know that a strong online brand leads to 50% more qualified applicants? Ed Nathanson from Red Pill Talent shares 8 tips to using your online brand for recruiting.

    Watch now

  • Photo of a man with glasses on, and a checkmark by his head

    How to measure the ROI of your employer branding

    Marlene de Koning, LinkedIn’s Team Lead Solutions Consultant, gives you insight into which metrics matter most when measuring the effectiveness of your employer brand.

    Watch now

  • Photo of laptop, notebook, glasses and ruler on a table

    The 2019 ultimate toolbox for talent professionals

    Level up your recruitment efforts with this time-saving toolbox, packed with interactive templates, expert tips, and so much more.

    Download now

  • Illustration of a person working at their desk

    Creative hiring tactics for any budget

    Finding and hiring the right candidate doesn’t have to be expensive. Discover 15 innovative, budget-friendly ways to attract your next great hire.

    Download now

  • Photo of two men looking at a laptop

    How to recruit qualified candidates on a time crunch

    Whether you have 1, 3, or 5 hours in the day, these tips can help you make the most of your time.

    Learn more

  • Photo of a woman smiling and leaning on her hand

    How to tackle top small business hiring challenges

    Anita Campbell from Small Business Trends and Alice Bredin from Bredin, Inc. discuss how small business are attracting and hiring top talent.

    Watch now

  • Woman holding a tablet smiling sitting in a chair

    The competitive advantage of strong values at Levi's

    James Hudson, head of recruiting at Levi Strauss, discusses how the strong values at the legendary apparel company give it an edge in a fiercely competitive talent market.

    Watch now

  • Profile of a woman with a blue box to the left

    Employer branding and talent intelligence

    Robbie Goldberg, LinkedIn Solutions Consultant demonstrates an insights-driven approach to employer branding.

    Watch now

  • Photo of man in hat looking at his phone

    12 Creative recruiting examples from top companies

    How can you grab candidates’ attention—and get them to apply? Get inspired with examples of how top companies like Netflix and Zappos make their employer brand stand out.

    Download now

  • Photo of a woman on her laptop next to a bookcase and window

    How your workforce can amplify you talent brand

    Building an employee advocacy program helps you retain the great talent you already have and attract new, qualified people to come work for your organization. Learn how.

    Watch now

  • Person holding a tablet with an illustration of two people talking on a couch

    How Netflix finds, attracts and hires talent

    In this webcast, Netflix recruiters talk about techniques and philosophies that drive their talent acquisition success.

    Watch now

  • Photo of a woman holding a tablet with an illustration of three people at a desk

    Leveraging data to create a winning employer brand

    The LinkedIn team shares strategies and activities that companies use to leverage data and build winning employer brands.

    Download now

  • Photo of a woman smiling with lines behind her

    The technique essity uses to secure top talent

    In their effort to secure the best talent, Essity has evolved its recruitment techniques and moved away from standard practices.

    Watch now

  • Woman holding a tablet with a Senior Social Strategist job posting

    How to recruit like a marketing expert

    Maximizing your recruitment marketing efforts can spark candidates’ interest and convince them to apply. Get inspired with 25 examples of companies doing it right.

    Download now

  • Circle with illustration of work spaces

    Use marketing & branding to promote a diverse culture

    Christy Stubbs Korman, Global Talent Acquisition Manager at Starbucks, and Melody Chung, Senior Talent Brands Consultant at LinkedIn, talk about diversity initiatives.

    Watch now

  • Photo of man and woman talking on a couch

    Company culture: a competitive advantage

    Learn why your company culture can be your secret weapon for attracting great talent—and how to use it to show candidates who you really are.

    Watch now

  • Woman holding a cell phone with a gray background

    Aligning consumer and corporate brands for success

    In this webinar, learn how aligning employer, consumer, and corporate brands can lead to a successful marketing experience.

    Watch now

  • Photo of a woman holding a tablet by a window

    Overview: LinkedIn career pages

    Showcase your Employer Brand whenever members view your jobs or research your company.

    Download now

  • Photo of a woman against a wall smiling

    Creating a powerful employee value proposition

    Michelle Hord-White, VP of talent acquisition at NBC Universal, talks about how to create a powerful employee value proposition.

    Watch now

  • Photo of two women looking at a computer screen

    LinkedIn career pages

    LinkedIn Career Pages: Put your company culture and open roles in the spotlight.

    Learn more

Ready to build your employer brand?


Learn how to build company awareness to get candidates to apply and respond faster.

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All topics in the Resource Library

Talent Sourcing

Recruiting basics
Best practices for products, messaging, and more

Advanced recruiting tactics
Optimize your recruiting and stay on top of trends

Passive recruitment
Identify and recruit passive candidates effectively

Hiring with LinkedIn
Use LinkedIn to attract, engage, and acquire top talent

Hiring tools and templates

Job descriptions
Get job description templates for 380+ roles

Interview questions
Know what to ask — and how to analyze answers

Assessment tools
Assess talent to make the best hiring decisions

Attracting and engaging talent

Job posts
Write effective job posts and descriptions

Recruiting with social media
Ways to attract and engage candidates online

Employer branding
Resonate with candidates and inspire employees

Candidate experience
Create a positive experience through the journey

Onboarding
Retain employees and create better engagement

Talent Strategy

Recruiting trends
All the latest reports to stay in the know

Talent analytics
How to smartly use talent analytics and insights

Diversity, equity, and inclusion (DEI)

Discover ways to advance your DEI goals to create more equitable outcomes across the talent lifecycle.

Hiring as a small business

Tools to help your company find and hire people you can’t find anywhere else

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