Easily measure and optimize your campaigns to receive the full value of your marketing dollars with Conversion Tracking.
Power up your LinkedIn marketing
A simple code snippet added to your website can help you optimize your campaigns, retarget your website visitors, and learn more about your audiences.
Track conversions and optimize your campaigns automatically
Running campaigns to drive conversions? With our Insight Tag, you can track website conversions tied to all your LinkedIn ads, then let LinkedIn automatically optimize your campaigns for even more conversions. High-quality results - without lifting a finger!
Get more leads and conversions by retargeting your website visitors
A potential customer visits your site but leaves. What do you do? With the Insight Tag, you can re-engage visitors by retargeting them through LinkedIn ads. Now that’s a winning strategy!
Learn about who’s engaging with your brand with exclusive audience insights
Looking to customize your marketing? It starts with understanding who’s visiting your website. The Insight Tag unlocks powerful demographic insights about your website visitors, including their job titles, companies, industries, and more. Best part: it’s free.
Get Started with the LinkedIn Insight Tag
In your Campaign Manager, navigate to Account Assets → Insight Tag.
You can install in one of two ways:
Manually install the tag
Do it yourself: It’s simple and easy. Paste the Insight Tag code from Campaign Manager in your website’s global footer. Adding the tag to the footer will let you track conversions or retarget on any page across your whole site.
Do it with your team: Not enough time? You also can also send instructions to a member of your team to install on your website.
Install the tag with a tag manager
Tag managers help you manage and edit all your tags without editing code. LinkedIn Insight Tag can be installed with many tag managers, including Google, Tealium and Adobe.
How do I know my tag is working?
You can check the status in Campaign Manager by navigating to Account Assets → Insight Tag. Once the Insight Tag is installed on your website and a LinkedIn member visits, your domain will show up as “active.”
Tag activation may take up to 24 hours, depending on your website traffic.