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Recruitment marketing on LinkedIn
Connect with your next great hire on the world’s largest professional network.
Recruitment marketing on LinkedIn
Build company awareness using LinkedIn recruitment marketing solutions to get candidates to apply and respond faster.
What is recruitment marketing?
Online recruitment marketing uses tools like targeted ads and web pages to get candidates to respond to your outreach and apply to your open roles.
Why is recruitment marketing important?
Why? Because no matter how strong your employer brand is, some candidates just might not know about your company—and why it’s such a great place to work.
Challenges recruitment marketing solves
- Standing out from the competition
- Unfamiliar candidate pool
- High-volume or seasonal hiring
- Limited recruiter bandwidth
increase in response rates from LinkedIn members who’ve engaged with your employer brand
Source: LinkedIn data, 2019
Recruitment marketing on LinkedIn
LinkedIn recruitment marketing solutions allow you to connect with people throughout their professional journey.
Awareness + Engagement
Career Pages
Tell your story to drive awareness and encourage candidates to apply
Dynamic Ads
Target candidates unfamiliar with your company at scale with dynamic ads
Work With Us Ads
Promote your company - and your open roles - on your employees' profiles.
Sponsored Updates
Drive engagement with customized content within the LinkedIn newsfeed
Consideration
Landing Pages
Build a pipeline of warm candidates and get them to fill out an application
LinkedIn recruitment marketing solutions
Career Pages
How to use it:
- Showcase your company story, diversity, employee testimonials, and photos
- Customize views to different groups (example: Engineering, Sales)
- Automatically show recommended jobs and insights to candidates with the Jobs page
Dynamic Ads
How to use it:
- Target specific audiences by job title, seniority, skills, school, years of experience, and more with personalized ads
- Get your ads in front of right people at the right time
Recruitment marketing metrics:
- Increase application rates and InMail response rates
Sponsored Updates
How to use it:
- Ensure your ads are seen only by job seekers who match your hiring needs
- Captivate and educate people on why your company is great with articles, videos, and employee posts
- Entice candidates to explore your open roles and respond to outreach
Landing Pages
How to use it:
- Capture candidates’ attention with personalized landing pages tailored to your ideal audience
- Make it easy for candidates to express interest with a one-click “I’m interested” button
- Build a targeted pipeline of engaged candidates which flows into LinkedIn Recruiter
Ready to use recruitment marketing to get the right candidates to respond to your outreach and to apply to your open roles?
Want to learn more about our hiring tools? Let us help:
Want to learn more about our hiring tools? Let us help: