Account-based marketing has become an important element of an overall marketing strategy and it is the basis for aligning program dollars and resources against identified priority accounts in partnership with sales.
Market products and generate opportunities in a more focused way by combining Account Targeting with LinkedIn profile targeting capabilities.
With an audience of more than 450 million professional users, LinkedIn allows you to reach:
- 6.8M+ C-level executives
- 40M+ business decision-makers (director-level and above)
- 61M+ senior-level professionals who influence business decisions
Use Account Targeting to match your target account list against the 8 million+ Company Pages on LinkedIn.
Run account-based marketing (ABM) campaigns to up to 30,000 specific companies.
Request a consultation with a LinkedIn account team
A dedicated account team will walk you through account-based marketing best practices and recommend how to use LinkedIn to best fit your needs.
Prepare your account list and identify your target audience
Your LinkedIn account team will run the audience match and provide an estimate of audience reach.
Review your results and optimize
Work with your account team to optimize your campaign strategy and measure the impact of your campaigns.
"Account Targeting has enabled us to increase the scale of how many accounts we can target, giving us increased exposure to our most important customers. The fact that we can target in this way, at scale, increases our chances of getting the right people in the right accounts at the top of our funnel."
Head of Global Demand Generation, Swrve
- Advertisers looking to target campaigns to a select group of key accounts of 100 companies or fewer
- Self-service advertisers
Ad formats supported:
- Advertisers looking to leverage an account list of 300+ (up to 30,000) companies to run account-based marketing campaigns
Fields of study