Business Manager simplifies your experience marketing on LinkedIn by grouping your organization’s different Ad Accounts, Pages, and people together under a single umbrella.
Why use it?
When to use it?
Why use LinkedIn Business Manager?
Simplify your marketing experience on LinkedIn
Link all your Ad Accounts, Pages, and Matched Audiences to a single dashboard.
Make it easy and secure for everyone to collaborate
Now you can give the people and businesses you want the access they need or remove them in a click - all from one place.
Save time reaching your buyers
Share Matched Audiences across Ad Accounts, and whenever an audience is updated, that change is instantly reflected across all the campaigns using it.
Demonstrate the true business value of your LinkedIn marketing
Leverage the power of your CRM with Revenue Attribution Report to demonstrate how your marketing efforts on LinkedIn are influencing ROAS, revenue, pipeline, and more.
Be in the business of easy
How Business Manager will make marketing on LinkedIn easy.
When to use LinkedIn Business Manager?
You're advertising across multiple Ad Accounts and Pages
Track all your organization’s Ad Accounts and Pages from one place and ensure only the right people have access.
You're part of a large marketing team and need to manage multiple people's access
Audit which people have access to which Ad Accounts and Pages, add a new team member to many Ad Accounts and Pages at once, or remove someone entirely in a click.
Learn how Business Manager has already helped organizations like yours achieve their goals
“We were so happy with our experience in the Business Manager pilot that we decided to onboard all our agencies in Canada. With our massive footprint on LinkedIn, Business Manager has been a huge time-saver in controlling our people’s access, reducing administrative processes, and tracking our client engagements. This has given us more time to do what we do best - be strategic partners for our clients by building and executing world-class digital activations.”
“At VMware, we use Business Manager and audience sharing to push target audience segments across multiple ad accounts. This helps us to manage multiple campaigns with similar objectives efficiently and effectively.”
Cindy Phan Senior Manager, Global Demand Strategy VMWare
“LinkedIn Business Manager has greatly added efficiencies for our account teams. We now have a centralized hub to manage teams, accounts, and partners. I appreciate the added security when managing user access and having all team information in one location. The ability to share audiences across accounts is a bonus and saves the team a lot of time.”
“Business Manager has allowed us to unlock value faster across our LinkedIn marketing campaigns by streamlining our user and audience workflows across a complex portfolio of accounts.”
