Business Manager
Introducing Business Manager. Your place to easily manage all your organization’s Ad Accounts and Pages.
Business Manager simplifies your experience marketing on LinkedIn by grouping your organization’s different Ad Accounts, Pages, and people together under a single umbrella.
Why use LinkedIn Business Manager?
Simplify your marketing experience on LinkedIn
Link all your Ad Accounts, Pages, and Matched Audiences to a single dashboard.
Make it easy and secure for everyone to collaborate
Now you can give the people and businesses you want the access they need or remove them in a click - all from one place.
Save time reaching your buyers
Share Matched Audiences across Ad Accounts, and whenever an audience is updated, that change is instantly reflected across all the campaigns using it.
Be in the business of easy
How Business Manager will make marketing on LinkedIn easy.
When to use LinkedIn Business Manager?
You're advertising across multiple Ad Accounts and Pages
Track all your organization’s Ad Accounts and Pages from one place and ensure only the right people have access.
You're part of a large marketing team and need to manage multiple people's access
Audit which people have access to which Ad Accounts and Pages, add a new team member to many Ad Accounts and Pages at once, or remove someone entirely in a click.
You work with other organizations like agencies
Securely and efficiently share or get access to another organization's Ad Accounts and Pages. Remove an entire business from your assets in a step.
You need to reach the same buyers across Ad Accounts
View all your Matched Audiences from Business Manager and instantly share them across Ad Accounts.
Kick things off the right way
Get the tips that work for your organization from our Best Practices Guide.
Customer Stories
Learn how Business Manager has already helped organizations like yours achieve their goals
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“We were so happy with our experience in the Business Manager pilot that we decided to onboard all our agencies in Canada. With our massive footprint on LinkedIn, Business Manager has been a huge time-saver in controlling our people’s access, reducing administrative processes, and tracking our client engagements. This has given us more time to do what we do best - be strategic partners for our clients by building and executing world-class digital activations.”
Jordan Benedet
VP, Operational Excellence
GroupM -
“At VMware, we use Business Manager and audience sharing to push target audience segments across multiple ad accounts. This helps us to manage multiple campaigns with similar objectives efficiently and effectively.”
Cindy Phan
Senior Manager, Global Demand Strategy
VMWare -
“LinkedIn Business Manager has greatly added efficiencies for our account teams. We now have a centralized hub to manage teams, accounts, and partners. I appreciate the added security when managing user access and having all team information in one location. The ability to share audiences across accounts is a bonus and saves the team a lot of time.”
Nicole Wingate
VP, Paid Social
Merkle B2B -
“Business Manager has allowed us to unlock value faster across our LinkedIn marketing campaigns by streamlining our user and audience workflows across a complex portfolio of accounts.”
David Wing
Senior Digital Media Specialist
Xero
Need more help?
Get comprehensive assistance from our Help Center.
Recommended Resources
Not quite sure where to begin? These will get you heading in the right direction.