Each year, LinkedIn conducts research to gain a better understanding of the IT purchasing committee and what’s important to them. We conducted a survey of 3,800 global professionals that dives into the tech buyer’s entire purchase journey — probing the depths of who actually comprises the buying committee, their use of content and their vendor selection preferences.

Our research reveals answers to some important questions:

  • What percentage of technology-buying committee members say they are considering new vendors?
  • How many functions are involved at each stage of the technology-buying journey and how many reside outside of the IT department?
  • Where and to whom are tech buyers looking most often to help guide their decisions?
  • How many pieces and what type of content is the right fit along each stage of the purchase journey?
  • How likely are tech buyers to consider a vendor that gates the first piece of content?

Dive into our detailed findings. Download the ebook now.

We may use the data you provide to contact you with information about LinkedIn products. We do not share your personal data with advertisers. To learn more, see LinkedIn's Privacy Policy