Why advocacy works on LinkedIn
Foster quality engagement
Reach the professional audiences that matter in a clutter-free, content friendly environment.
Target and reach opinion leaders
Find and engage stakeholders that are core to the success of your campaign.
Unlock LinkedIn's unmatched demographic data on 450M+ global professionals.
How to craft your advocacy campaign on LinkedIn
Define your goals
Document what you hope to achieve. Is it higher quality leads? Thought leadership?
Target audiences that matter
Accurately target your campaigns by demographic, interest, or
Reimagine your content strategy
Change the way you think about content—how it’s created, how it’s delivered, how it’s received, and what it’s for.
Measure and optimize
LinkedIn gives clear visibility into the impact of your programs at every stage of the program.
LinkedIn campaign and advocacy success stories
The Public Affairs Council highlights four reasons why LinkedIn should an integral component of your advocacy outreach.
Social agency Beutler Ink targets millennial startup founders and small business owners for an advocacy engagement campaign
Winning Mark leverages LinkedIn’s professional and academic network to target invested audiences directly affected by a ballot measure.
LinkedIn posts for government and advocacy communications professionals
Government & Consulting Lead
LinkedIn can drive citizen engagement and government accountability, but only if Ministers and other government organizations build their profiles, company pages, and content strategies.
Country Manager, LinkedIn Benelux
To help the City of Amsterdam strengthen its position as an attractive hub for technical talent and innovative startups, LinkedIn was invited to assist them with gaining real time insights of the local labour market.