Why advocacy works on LinkedIn

Foster quality engagement

Reach the professional audiences that matter in a clutter-free, content friendly environment.

Target and reach opinion leaders

Find and engage stakeholders that are core to the success of your campaign.

Leverage first-party data

Unlock LinkedIn's unmatched demographic data on 630M+ global professionals.

How to craft your advocacy campaign on LinkedIn

Define your goals

Document what you hope to achieve. Is it higher quality leads? Thought leadership?

Target audiences that matter

Accurately target your campaigns by demographic, interest, or persona.

Engage them with content

Change the way you think about content—how it’s created, how it’s delivered, how it’s received, and what it’s for.

Measure and optimize

LinkedIn gives clear visibility into the impact of your programs at every stage of the program.

Resource links: LinkedIn campaign and advocacy success stories

Why LinkedIn Should Be Part of Your Association Engagement Strategy

The Public Affairs Council highlights four reasons why LinkedIn should an integral component of your advocacy outreach.

LinkedIn Sponsored Content Drives 6X Conversion Lift

Social agency Beutler Ink targets millennial startup founders and small business owners for an advocacy engagement campaign

Sponsored Content Video Builds Support for Ballot Initiative

Winning Mark leverages LinkedIn’s professional and academic network to target invested audiences directly affected by a ballot measure.

LinkedIn posts for government and advocacy communications professionals

"Advocacy and LinkedIn, An Update"


Dan Horowitz
Director Advocacy & Campaigns

A recap from LinkedIn’s recent Public Affairs Council panel, including "Five Things to Know" about LinkedIn for advocacy and campaign professionals.

"Why PM Trudeau Should Look to LinkedIn to Present a Professional Government to Canadians"

Jennifer Urbanski
Government & Consulting Lead

LinkedIn can drive citizen engagement and government accountability, but only if Ministers and other government organizations build their profiles, company pages, and content strategies.

"LinkedIn Research Identifies the City of Amsterdam as an Entrepreneurial Hub"

Marcel Molenaar
Country Manager, LinkedIn Benelux

To help the City of Amsterdam strengthen its position as an attractive hub for technical talent and innovative startups, LinkedIn was invited to assist them with gaining real time insights of the local labour market.

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