The Challenge:

  • Generate high-quality sales leads amongst fast-growing and enterprise-level businesses
  • Drive awareness of the benefits of Digital Asset Management (DAM)
  • Build interest and engagement around Bynder’s DAM solutions

The Solution:

  • Original content assets tailored to different phases of the buyer journey
  • DAM for Dummies guide created in partnership with the publisher, Wiley 
  • Sponsored Content tailored to needs of different-sized businesses 
  • LinkedIn Lead Gen Forms auto-filled with LinkedIn profile data

Why LinkedIn?

  • Targeting capabilities, able to reach relevant decision-makers in marketing and IT
  • Ability to tailor content to businesses of different sizes
  • Access to key audiences while they occupy a professional mindset
David Mirshahi
David Mirshahi
SEA Specialist at Bynder


Bynder is the fastest way to professionally manage creative files. Teams get on the same page for real-time collaborative edits and approvals, easy file sharing and storage, auto-formatting for channels and file types - it provides one central hub for all company materials and messaging. With company creative at your fingertips, your next big idea is a click away.