The Lead Gen Form multiplier
Lead Gen Forms transform the process of prospects entering their contact details in order to access a pieceof content. Mobile-optimised and pre-populated with LinkedIn profile data, they avoid people having to type in their details, meaning they can click quickly through to content while leaving accurate contact information. David instantly recognised them as a game-changer for lead generation. “We started using Lead Gen Forms as soon as they were available,” he says. “They work faster, they are easier to set up, and they totally opened up mobile for us. Having a form right there within LinkedIn drove ourconversion rate through the roof. Our form completion rate jumped up to 20% and our conversion rate from leads to opportunities has gone up as well. We were literally jumping up and down in the office when we saw these results.”
Besides increasing the rate at which leads are generated, Lead Gen Forms also give Bynder the confidence to gate high-value content without undermining engagement. When the business launched a DAM for Dummies guide,in association with the publisher, Wiley, Lead Gen Forms played a key role in driving ROI. “This was great middle funnel content,” says David. “And when we combined it with Lead Gen Forms it just took off. Our cost per conversion,which had always been good with LinkedIn, got even better. We spent less and were still able to increase leads by 500%.”