Dreamdata is a B2B activation and attribution platform. It provides a complete customer journey map, empowering marketers to scale efficiently by tracking ROI of their channels and proving marketing’s impact on pipeline and revenue. Central to how Dreamdata nurtures interest and creates demand for its solution is by engaging and educating audiences on what truly drives activation and attribution.
THE CHALLENGE
As B2B buyers became increasingly inundated with content, Dreamdata knew it would only get harder to capture attention and sustain engagement from their ideal customer profile. Dreamdata needed a strategy that could cut through the noise, bring a more authentic voice into the conversation, and complement its brand-led efforts in a scalable way.
THE SOLUTION
Dreamdata launched an employee advocacy program on LinkedIn built around authentic video. Elements of this program have since become a permanent part of the brand’s go-to-market strategy.
Acting on employee advocacy: Dreamdata invited a diverse group of employees to share content in their own voices. Covering everything from top-funnel thought leadership perspectives to bottom-funnel product demos, these employee videos not only built awareness but also sparked direct inbound interest as prospects reached out after watching a feature demo or industry insight.
Scaling impact with precision targeting: Dreamdata used organic engagement data to identify the best-performing employee videos. These were then amplified as Thought Leader Ads, using Matched Audiences to target marketers at named accounts. Each successful post drove a notable increase in website traffic on the day. These website visitors were turned into retargeting audiences for Dreamdata’s active campaigns to help convert leads, MQLs and free signups. Finally, via Conversions API, Dreamdata monitored which priority accounts were exposed to its LinkedIn Ads, enabling more strategic, long-term nurturing. It shows how authentic video content, powered by real employees and amplified with Thought Leader Ads, can drive measurable business impact across the funnel.
THE RESULTS
The results speaks for themselves:
300k+
impressions in one quarter from employee advocacy
3-4x
higher engagement rate for employee-led vs brand-led ads
83%
of closed-won deals influenced by LinkedIn’s Thought Leader Ads
“Credibility today comes from people, not brands. Audiences want to follow verifiable humans, not faceless logos. Video allows our employees to show up authentically and Thought Leader Ads give us the targeted reach to turn that authenticity into a revenue driver for our business.”
Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.This empowers B2B marketers to build precise audiences and activate them with direct syncs to ad platforms, trigger timely, targeted activity using AI-identified intent signals and notifications, feed reliable pipeline data back to platforms with one-click conversion syncs and instantly measure and analyze how your GTM efforts impact revenue. Best of all, Dreamdata is easy to implement and built to scale as your KPIs, team, and business grow - keeping your team and leadership aligned around a single clear view of what’s working. View Company page.
Headquarters: Copenhagen, Denmark | No. of Employees: 51-200 | Industry: Software Development