Challenge
Adobe wanted to further establish itself as a leader in digital marketing and raise awareness for its digital marketing solutions. To do this, Adobe needed a relevant channel to share thought leadership content and expertise with its target audience—marketing decision-makers.
Solution
LinkedIn’s publishing platform was the ideal channel for Adobe to reach an engaged, professional audience. Adobe used Sponsored Content to share valuable thought leadership updates on digital strategy with their target—content expressly designed to help marketers achieve greater success.
Adobe
Computer Software
10,001+ employees
San Jose, CA
Download customer story
As a global leader in digital marketing and digital media solutions, Adobe’s tools and services allow customers to create groundbreaking digital content, deploy it across media and devices, and measure and optimize it over time. Using LinkedIn’s Sponsored Content, Adobe shared relevant updates in the LinkedIn feed targeted at marketing executives, significantly increasing their awareness for Adobe’s digital marketing solutions.
The campaign included:
Sponsored Content proved to be an effective way to shape marketers’ perceptions of Adobe in the digital marketing field. After exposure to Adobe’s Sponsored Content, marketing decision-makers were:
Featured results
Marketing decision-makers were 50% more likely to agree that “Adobe is shaping the future of digital marketing”
Marketing decision-makers were 2.5x more likely to agree that Adobe’s Sponsored Content “captured their attention”
Marketing decision-makers were 79% more likely to agree that “Adobe can help me optimize my media spend”
Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can.
Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.
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