Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Content

As a global leader in digital marketing and digital media solutions, Adobe’s tools and services allow customers to create groundbreaking digital content, deploy it across media and devices, and measure and optimize it over time. Using LinkedIn’s Sponsored Content, Adobe shared relevant updates in the LinkedIn feed targeted at marketing executives, significantly increasing their awareness for Adobe’s digital marketing solutions.

 

 

The campaign included:

  • Sponsored Content in the LinkedIn feed targeting U.S. marketing decision-makers
     
  • Links to relevant thought leadership content, including infographics on marketing trends based on Adobe-commissioned research, tips and insights for marketers, and humorous videos promoting the Adobe Marketing Cloud
     
  • Instant performance feedback data based on engagement and views for individual pieces of content on LinkedIn
Maria Poveromo
Senior Director, PR, AR, and Social Media

Results

Sponsored Content proved to be an effective way to shape marketers’ perceptions of Adobe in the digital marketing field. After exposure to Adobe’s Sponsored Content, marketing decision-makers were:

  • 50% more likely to agree that “Adobe is shaping the future of digital marketing”

  • 2.5x more likely to agree that Adobe’s Sponsored Content “captured their attention”

  • 79% more likely to agree that “Adobe can help me optimize my media spend”

Featured results

Marketing decision-makers were 50% more likely to agree that “Adobe is shaping the future of digital marketing”

Marketing decision-makers were 2.5x more likely to agree that Adobe’s Sponsored Content “captured their attention”

Marketing decision-makers were 79% more likely to agree that “Adobe can help me optimize my media spend”


Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can.  
 

Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.