Where you show up matters as much as what you say.
Over the last few years, brands have increasingly been expected to address issues that extend well beyond individual markets and the traditional concerns of the boardroom. Discover how LinkedIn can help your brand foster and strengthen your corporate reputation on the principles of value and trust.
Brand management comes down to earning trust and delivering value—two things that LinkedIn can help your brand achieve.
Manage your brand and elevate your reputation on LinkedIn by focusing on topics that matter most to your audience.
Explore our collection of executive guides to gain insight into how to use LinkedIn to better manage your brand and build your corporate reputation.
Manage your brand on LinkedIn with an effective engagement strategy.
Identify your audiences
LinkedIn is uniquely positioned for brand management, as the three dimensions of a brand are able to co-exist and complement each other on the platform.
• Corporate Brand • Talent Brand • Consumer Brand
Measure and optimize
Use our analytics to test and refine your brand management strategy.
• A/B test to better understand audience interest • Test and learn continuously • Track against benchmarks to measure success
Effectively manage your brand and improve your corporate reputation on LinkedIn
Launch a self-service campaign in minutes or contact your LinkedIn team to learn more about brand management campaigns that will elevate your corporate reputation.
