Woman smiling and looking down at something.

Source: DemandWave 2017 state of B2B Digital Marketing Report

Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016

In the newsfeed In messages On desktop
Sample sponsored content displayed in LinkedIn feed on desktop and mobile devices.
Personalized Sponsored InMail example on desktop
Text Ads example on the right hand rail of LinkedIn
Animated LinkedIn lead generation forms displayed on mobile device

Source: HubSpot analysis of LinkedIn v. Google AdWords (2016)