Why higher education marketers love LinkedIn
Large and varied audience
Reach more than 675 million members - from clerks to CEOs - in 200 countries and regions worldwide.
Mindset matters
Engage professionals who are in an aspirational mindset and open to your content. Our members are 2x more intent driven and 1.7x more receptive to ads.
Proven results
In 2019, LinkedIn drove 1.8M+ leads and 120k undergraduate and graduate enrollments for US schools.
Power your prospective student marketing on LinkedIn
Gain a competitive advantage
Leverage deeper insights to target prospective students who are more engaged and more likely to enroll
Target audiences that matter
Accurately target your campaigns by demographic, interest, or persona
Optimize each step of your marketing funnel
Take advantage of a mix of organic and paid advertising opportunities to capture mindshare and drive higher enrollment
Measure impact
LinkedIn gives clear visibility into the impact of your programs at every stage of the campaign
Higher education client success stories
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Pepperdine Business School
Pepperdine Business School drives powerful results with InMail and Lead Gen Forms.
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William & Mary's Mason School of Business
William & Mary’s Mason School of Business successfully reimagines Demand Generation strategy enabled by LinkedIn.
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Full Sail University
Join Full Sail University graduate, Lionel Rodriguez, as he shares how he transitioned from university to a full-time job at Electronic Arts.
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London Business School
London Business School fuels the funnel with multiple ad formats to give the school greater control of a high-value pipeline.
Resources for higher education marketers
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LinkedIn Lift Research
Research shows that engagement with LinkedIn ads improves inquiry-to-start rate by 58%.
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Executive Playbook for University Leaders
Indispensable tips to help your university leaders elevate their social presence on LinkedIn.
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Tactical Content Marketing Plan
A step-by-step playbook for driving brand awareness and engaging with prospective students on LinkedIn.
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LinkedIn Pages Higher Education Playbook
Top tips and tricks to help make the most of your LinkedIn Page.