Duke Fuqua School of Business
Duke University generates record-breaking leads for their international MBA program with Sponsored InMail.
Why higher education marketers love LinkedIn
A one-of-a-kind audience
Reach more than 450 million members—the world's largest professional audience. Drive leads that are more likely to convert to enrollment.
Professional mindset
Context is key. Engage professionals who are in an aspirational mindset and more open to your content.
Quality, first-party data
With first-party member data, education marketers can target the right people more effectively than ever before.
How to market your school on LinkedIn
1
Define your goals
Document what you hope to achieve. Is it higher quality leads? Thought leadership?
2
Target audiences that matter
Accurately target your campaigns by demographic, interest, or persona.
3
Engage them with content
Take advantage of a mix of organic and paid advertising opportunities.
4
Measure and optimize
LinkedIn gives you clear visibility into the impact of your programs at every stage.
Higher education marketing success stories
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Florida International University
FIU Online uses InMail and Sponsored Content to boost enrollment in online degree programs.
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Queens School of Business
Queens University boosts leads for EMBA and Executive Education programs with InMails and Sponsored Content.
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Kellogg School of Management
Kellogg uses organic and paid approach to drive leads for Executive Education Program.
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William & Mary
William & Mary finds qualified MBA leads in specialized niches using Sponsored Content.
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ESCP Europe
Intelligent targeting helps the world’s oldest business school reach a new generation of Master’s students.
Resources for higher education marketers
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The Executive Playbook for University Leaders
Eleven indispensible tips to help your university's leaders elevate their social presence on LinkedIn.
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Research: Connecting With Today’s Prospective Students
LinkedIn research reveals why content marketing is critical for making prospects’ short list of schools.
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The Sophisticated Marketer's Guide to Content Marketing
Ten tips for driving student leads and building influence with a solid content marketing strategy on LinkedIn.
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Research: Quality Leads to Successful Graduates
Understand how grad school admissions and career services are using social media and how LinkedIn can drive quality throughout the entire student journey.
