Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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In good company

In good company

Education marketers are in good company on LinkedIn with a unique opportunity to engage prospects, current students, and alumni in a reliable and trusted environment.

Featured: What the education marketer needs to know about the new adult learner

The competitive landscape for education marketers has evolved, with adult learners seeking more flexible ways to learn than ever before.


LinkedIn, in partnership with SimpsonScarborough, commissioned a study to uncover insights about the new wave of adult learners and how education marketers can best serve their needs.

Download Research
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"The sheer volume and quality of online offerings today...means students have far more options, from attending large non-profit and public universities to faster and cheaper last-mile training programs.”

Michael Horn
Co-founder of the Clayton Christensen Institute

Education marketers are in good company with LinkedIn

608K+

high-quality leads generated for US schools in 2021¹

1.1M+

bachelor's and graduate program enrollments in 2021¹

56%

of all enrollments in 2021 influenced by exposure to LinkedIn ad¹

6 in 10

LinkedIn members have an increased interest in Online Learning Programs²

1. 2021 LinkedIn Internal Data
2. Simpson Scarborough/LinkedIn

Prospective Adult Student Market Research

Study (2020)

Explore four ways LinkedIn helps education marketers succeed:

Prospect | Enroll | Educate | Grow

 

Prospect

Reach quality prospects with LinkedIn as your trusted partner.

Understand the needs of the new adult learner

LinkedIn, in partnership with Ipsos, investigated who these new learners are and what they need as they begin their education journey.

Learn more
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Enroll

Accurately measure ROI and get more credit for your marketing by adopting a long-term mind set.

How did Pepperdine Business School drive enrollments with LinkedIn?

LinkedIn helped Pepperdine’s business school overcome the challenge of a lengthy prospect journey and engage highly qualified leads directly using tools like LinkedIn Lead Gen Forms.

See how Explore lead gen forms

What is the LinkedIn Lift?

See how many more students you can enroll by adding
LinkedIn to your marketing mix.

Watch the video Learn more

Decrease cost per enrollment with higher quality leads

Avoid wasting money on bad leads that don’t convert.

Learn more

Educate

Invest in building a brand that students choose to embrace and make part of their own personal brand.

Tips for an effective education content strategy

In today's evolving environment, education marketers must adapt their messaging to be contexually aware and drive engagement.

Read blog

What is the network effect?

Boost enrollment in your online school by harnessing your alumni network.

Learn more

Grow

Learn how the evolution of online learning is driving new market opportunities.

What does the future of EdTech look like?

The evolution of online learning is driving new market capabilities. How can EdTech marketers make sure they capitalize?

Learn more Read blog
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How elearning providers can reach L&D Professionals on LinkedIn

Create the right marketing mix to engage with L&D professionals.

Read blog

Are certificates taking students away from Graduate-Level Programs?

Students that earn certificates after a Bachelor's degree can signal a higher likelihood of enrolling in a graduate program.

Read blog

Customer Success Stories

LinkedIn has enabled education marketers to develop better programs in service to their organization and its students.

In Good Company Best Practice Series

Discover how to best use products and tools across LinkedIn to connect to more prospective students and generate a high volume of leads.

Discover more
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Keep learning

See how LinkedIn can boost your education marketing efforts.

The Higher Ed executive guide to LinkedIn

Learn how to create an impact with executive voices where and when it matters the most.

 

 

Read now

What makes LinkedIn ideal for education marketers

Insight-led and data-driven, LinkedIn is your partner to recruit high-quality prospects who will succeed in your program.

 

Read now
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Discover new ways to engage and nurture prospects and students

LinkedIn allows education marketers to be successful in a buyer’s journey that doesn’t always line up with the traditional sales funnel

 

Read now
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Market your school on LinkedIn

Launch a self-service campaign in minutes or contact Sales to learn more about education campaigns.

Have questions?

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