Higher Education Marketing

Large and varied audience

Reach more than 675 million members - from clerks to CEOs - in 200 countries and regions worldwide.

Mindset matters

Engage professionals who are in an aspirational mindset and open to your content. Our members are 2x more intent driven and 1.7x more receptive to ads.

Proven results

In 2019, LinkedIn drove 1.8M+ leads and 120k undergraduate and graduate enrollments for US schools.

Gain a competitive advantage

Leverage deeper insights to target prospective students who are more engaged and more likely to enroll

• Insights to power your marketing to prospective students
• Harness the network effect to boost enrollment in your online school
• Marketing in a time of change

Target audiences that matter
 

Accurately target your campaigns by demographic, interest, or persona

• Lead nurturing on LinkedIn
• Targeting tips and best practices webinar
• How to reach non-traditional prospective students

Optimize each step of your marketing funnel

Take advantage of a mix of organic and paid advertising opportunities to capture mindshare and drive higher enrollment

• Multi-product strategy webinar
• Sponsored content and message ads
• Master the newsfeed: creative best practices

Measure impact

LinkedIn gives clear visibility into the impact of your programs at every stage of the campaign
 

• LinkedIn lift research
• Avoid the cost per lead trap
  
• Attribution - reclaim your value