Why higher education marketers love LinkedIn

A one-of-a-kind audience

Reach more than 450 million members—the world's largest professional audience. Drive leads that are more likely to convert to enrollment.

Professional mindset

Context is key. Engage professionals who are in an aspirational mindset and more open to your content.

Quality, first-party data

With first-party member data, education marketers can target the right people more effectively than ever before.

How to market your school on LinkedIn

1

Define your goals


Document what you hope to achieve. Is it higher quality leads? Thought leadership?

2

Target audiences that matter

Accurately target your campaigns by demographic, interest, or persona. 

3

Engage them with content


Take advantage of a mix of organic and paid advertising opportunities.

4

Measure and optimize


LinkedIn gives you clear visibility into the impact of your programs at every stage.

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