Meet the Needs of the Adult Learner on LinkedIn

The global pandemic has accelerated the need for adults to pursue Higher Education. There is a new wave of prospective adult students actively weighing their options to equip them with the skills and knowledge they need to prosper in the coming years.

To gain insight into this new adult learner, LinkedIn partnered with SimpsonScarborough to undertstand:

  • Who the adult learner is and how they want to learn
  • What their current motivations and barriers are
  • What the market and demand looks like for adult learners
  • How institutions of Higher Education can best interact with them, attract them, and serve their needs

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