Why technology marketers love LinkedIn

A one-of-a-kind audience

Reach IT and business decision makers throughout their purchase path with unique B2B targeting options.

Quality leads

Convert your ideal professional audiences in a clutter-free, content-friendly environment.

Data-driven insights

Use first-party data to measure, inform, and optimize your performance.

How to grow your technology business on LinkedIn

Define your goals

Document what you hope to achieve. Is it higher quality leads? Thought leadership?

Target audiences that matter

Accurately reach highly differentiated customers by persona or first-party data.

Reimagine your content strategy

Change the way you think about content creation, delivery, and consumption.

Measure and optimize 

LinkedIn gives clear visibility into the impact of each stage of your program.

The Future Technology Buying Committee

Hard data outweighs the hype. Millennials are re-shaping B2B buying for good.

Download eBook (PDF)

How Tech Marketers Generate ROI on LinkedIn

Learn how Spigit, Highfive, and Fireye all drove quality leads using LinkedIn.

View case studies

How Thought Leadership Impacts Demand Generation

Thought leadership is valued, and aids the vetting process of Business Decision-Makers.

Download eBook (SlideShare)
Already a Marketing Solutions customer? Sign in or get help.