Tableau raises the bar for qualified leads with LinkedIn Sponsored Content and Matched Audiences.
Why technology marketers love LinkedIn
A one-of-a-kind audience
Reach IT and business decision makers throughout their purchase path with unique B2B targeting options.
Quality leads
Convert your ideal professional audiences in a clutter-free, content-friendly environment.
Data-driven insights
Use first-party data to measure, inform, and optimize your performance.
How to grow your technology business on LinkedIn
1
Define your goals
Document what you hope to achieve. Is it higher quality leads? Thought leadership?
2
Target audiences that matter
Accurately reach highly differentiated customers by persona or first-party data.
3
Reimagine your content strategy
Change the way you think about content creation, delivery, and consumption.
4
Measure and optimize
LinkedIn gives clear visibility into the impact of each stage of your program.
Technology marketing success stories
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IR uses Sponsored Content with Lead Gen Forms to generate leads from a focused target audience.
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LinkedIn and Bombora provide a more intelligent targeting option for IBM’s Watson Analytics.
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CA Technologies uses Dynamic Ads to deliver higher quality leads at a lower cost.
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DXC uses Account Targeting to crack the code on account-based marketing.
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Intel connects with I.T. decision makers and thought leaders.
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Lenovo ignites new conversations with Sponsored Content.
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Marketo captures and nurtures leads using Sponsored Content and Sponsored InMail.
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Microsoft engages educators using Sponsored Content.
The Future Technology Buying Committee
Hard data outweighs the hype. Millennials are re-shaping B2B buying for good.
Download eBook (PDF)
How Tech Marketers Generate ROI on LinkedIn
Learn how Spigit, Highfive, and Fireye all drove quality leads using LinkedIn.
View case studies
How Thought Leadership Impacts Demand Generation
Thought leadership is valued, and aids the vetting process of Business Decision-Makers.
Download eBook (SlideShare)