Why technology marketers love LinkedIn

A one-of-a-kind audience

Reach IT and business decision makers throughout their purchase path with unique B2B targeting options.

Quality leads

Convert your ideal professional audiences in a clutter-free, content-friendly environment.
 

Data-driven insights

Use first-party data to measure, inform, and optimize your performance.
 

How to grow your technology business on LinkedIn

1

Define your goals
 

Document what you hope to achieve. Is it higher quality leads? Thought leadership?

2

Target audiences that matter

Accurately reach highly differentiated customers by persona or first-party data.

3

Reimagine your content strategy

Change the way you think about content creation, delivery, and consumption.

4

Measure and optimize
 

LinkedIn gives clear visibility into the impact of each stage of your program.

The Future Technology Buying Committee

Hard data outweighs the hype. Millennials are re-shaping B2B buying for good.

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How Tech Marketers Generate ROI on LinkedIn

Learn how Spigit, Highfive, and Fireye all drove quality leads using LinkedIn.

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How Thought Leadership Impacts Demand Generation

Thought leadership is valued, and aids the vetting process of Business Decision-Makers.

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