CA Technologies uses Dynamic Ads to deliver higher quality leads at a lower cost.
Why technology marketers love LinkedIn
A one-of-a-kind audience
Reach IT and business decision makers throughout their purchase path with unique B2B targeting options.
Quality leads
Convert your ideal professional audiences in a clutter-free, content-friendly environment.
Data-driven insights
Use first-party data to measure, inform, and optimize your performance.
How to grow your technology business on LinkedIn
1
Define your goals
Document what you hope to achieve. Is it higher quality leads? Thought leadership?
2
Target audiences that matter
Accurately reach highly differentiated customers by persona or first-party data.
3
Reimagine your content strategy
Change the way you think about content creation, delivery, and consumption.
4
Measure and optimize
LinkedIn gives clear visibility into the impact of each stage of your program.
Technology marketing success stories
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CSC uses Account Targeting to crack the code on account-based marketing.
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Intel connects with I.T. decision makers and thought leaders.
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Lenovo ignites new conversations with Sponsored Content.
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Marketo captures and nurtures leads using Sponsored Content and Sponsored InMail.
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Microsoft engages educators using Sponsored Content.
Today’s Empowered Tech Buying Process
Dive into insights on the vendor selection process best content marketing practices that top tech companies have used to achieve success.
Download eBook (PDF)
Your Toolkit for Managing and Producing Content
We’ve pulled together the top three tools
to help you get the most out of managing
and producing your tech marketing
content.
5 Steps to Maximize Lead Generation
To help you create purposeful, impactful content marketing campaigns, we’ve developed a five-step, data-driven methodology for lead generation on LinkedIn.
Read How