06 Minute Read
Five principles for building tech marketing strategies
Flip the marketing funnel – earn loyalty first, then leads
Invest in broader brand campaigns
Recalibrate MQL targets
Cultivate the three R’s : Reputation, Reviews & Recognition
- Find value-adding ways to introduce sales into the journey
05 Minute Read
Sales and Marketing Alignment Research (European data)
The four disconnects in sales and marketing alignment
Data and a virtual world brings sales and marketing closer
Aligning around the shortest time to customer value
Towards a shared view of ROI
05 Minute Read
The rise of the self-personalised buyer journeys
Stop seeing personalisation as an upfront contact exchange
Treat personalisation as an ongoing conversation
Ask your audience what they’re interested in, what type of problem they’re trying to solve and what type of experience they want
Answer an anonymous buyer’s next question, without them needing to ask
06 Minute Read
What Tech Marketers can learn from the rise of Freemium Models
The crucial difference between Freemium and free trials
Put the buyer at the heart of the experience
Scale your user base and advocates
Integrating Freemium thinking, even when Freemium is not an option
Remove friction from the tech buyer journey
08 Minute Read
A framework for building the future B2B Tech Marketing Team
Rebalance brand and demand
Turn brand marketers into hybrid marketer
Create audience-centric roles, not channel-centric roles
Encourage cross-sector curiosity
- Build a learning culture for marketers
06 Minute Read
The Facts: The ROI challenge in B2B Tech Marketing
46% of digital marketers revealed that they have budget allocation discussions every month
77% of marketers attempt to prove the Return on Investment of their marketing campaigns within a month of them running
And yet, the average B2B tech sales cycle is six months long
Find out how to change the ROI conversation for B2B Tech Marketing
10 minute read
04 minute read